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This course examines how language shapes, directs, and constrains public opinion, with particular attention to the role of framing. We will explore how framing structures our perception of social and political issues and how it interacts with other linguistic strategies — from carefully crafted metaphors and strategic synonymy to seemingly minor choices such as the replacement of one preposition with another. Through these examples, students will learn to recognize the subtle mechanisms through which language influences the way individuals and societies interpret the world. Poslední úprava: Huleja Jan, PhDr., Ph.D. (05.02.2026)
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The aim of the course is to develop students’ sensitivity to manipulative language practices and to help them understand how such strategies shape public opinion. Students will also learn to apply narrative and linguistic tools effectively in order to craft credible, coherent, and persuasive representations of themselves and the world they inhabit. Poslední úprava: Huleja Jan, PhDr., Ph.D. (05.02.2026)
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The course is completed with a pass. To obtain the pass, students must give a presentation at the mini‑conference, which will take place during the final seminar session on May 18. Depending on the number of enrolled students, we will determine the length of the presentations and whether they will be delivered individually or in teams. In all cases, the presentation must include an electronic slide presentation of an appropriate length. Poslední úprava: Huleja Jan, PhDr., Ph.D. (05.02.2026)
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AUSTIN, J. L., How to Do Things with Words. Oxford: Clarendon Press, 1962. BARTHES, R., Mythologies. New York: Hill and Wang, 1972. BENFORD, R. D. – SNOW, D. A., „Framing Processes and Social Movements“. In Annual Review of Sociology. 2000, 26, s. 611–639. BENFORD, R. D. – SNOW, D. A., „Master Frames and Cycles of Protest“. In MORRIS, A. D. – MUELLER, C. M. (eds.), Frontiers of Social Movement Theory. New Haven: Yale University Press, 1992, s. 133–155. BOLINGER, D. L. M., Language - the loaded weapon: use and abuse of language today. London: Longman, 1980. DANAHER, D. S., „Framing Václav Havel“. In Slovo a smysl. 2007, 8, s. 25–47. ENTMAN, R. M., „Framing: Toward Clarification of a Fractured Paradigm“. In Journal of Communication. 1993, 43(4), s. 51–58. FILLMORE, Ch. J., „Frame Semantics and the Nature of Language“. In Annals of the New York Academy of Science: Conference on the Origin and Development of Language and Speech. 1976, s. 20–32. FOUCAULT, M., "The Order of Discourse." In Untying the Text: A Post‑Structuralist Reader, edited by Robert Young, 48–78. Boston: Routledge & Kegan Paul, 1981. GOFFMAN, E., Frame Analysis: An Essay on the Organization of Experience. London: Harper and Row, 1974. GOFFMAN, E., The Presentation of Self in Everyday Life. University of Edinburgh Social Sciences Research Centre, 1959. GOODMAN, N., Ways of Worldmaking. Indianapolis: Hackett, 1978. CHARTERIS-BLACK, J., Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan UK, 2004. CHARTERIS-BLACK, J., Politicians and Rhetoric, The Persuasive Power of Metaphor. Palgrave Macmillan UK, 2011. JOHNSON, M., „Conceptual Metaphor and Embodied Structures of Meaning: A Reply to Kennedy and Vervaeke“. In Philosophical Psychology, 1993, 6 (4), s. 413–422. JOHNSON, M., The Body in the Mind. Chicago: University of Chicago Press, 1987. KUHN, T. S., The structure of scientific revolutions. Chicago: University of Chicago Press, 1965. LAKOFF, G. – JOHNSON, M., Metaphors We Live By. Chicago: University of Chicago Press, 1980. LAKOFF, G., „Metaphors and war“. In PÜTZ, M. (ed.), Thirty Years of Linguistic Evolution: Studies in Honour of René Dirven on the Occasion of his Sixtieth Birthday. Philadelphia: John Benjamins Publishing Company, 1992, s. 463–481. LAKOFF, G., Moral Politics: How Liberals and Conservatives Think. Chicago: Chicago University Press, 2002. REIN, M. – SCHÖN, D., „Reframing Policy Discourse“. In FISCHER, F. – FORESTER. J. (eds.), The Argumentative Turn in Policy Analysis and Planning. London: Duke University Press, 1993, s. 145–166. SCHEUFELE, D. A., „Framing as a Theory of Media Effects“. In Journal of Communication. 1999, 49(1), s. 103–122. SCHÖN, D. A., „Generative Metaphor: A Perspective on Problem-Setting in Social Policy“. In ORTONY, A. (ed.), Metaphor and Thought. New York, NY, USA: Cambridge University Press, 1993, s. 137–163. THOMPSON, S., „Politics without metaphors is like a fish without water.“ In: MIO J. S. – KATS A. N. (eds.), Metaphor: Implications and Applications. Mahwah, NJ: Lawrence Erlbaum Associates, 1996, s. 185–201. TURNER, M., The Literary Mind: The Origins of Thought and Language. New York: Oxford University Press, 1996. WIERZBICKA, A., Understanding Cultures through Their Keywords: English, Russian, Polish, German, and Japanese. Oxford, New York: Oxford University Press, 1997. WITTGENSTEIN, L., Tractatus Logico‑Philosophicus. Translated by F. P. Ramsey and edited by C. K. Ogden. London: Kegan Paul, Trench, Trubner & Co., 1922. WITTGENSTEIN, L., Philosophical Investigations. Translated by G. E. M. Anscombe. Oxford: Basil Blackwell, 1953. Poslední úprava: Huleja Jan, PhDr., Ph.D. (05.02.2026)
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Seminar Schedule 23 February — Introductory session: course information and an introduction to framing theory 9 March — How Czechs talk about states and nationalities: linguistic patterns and their implications I. 23 March — How Czechs talk about states and nationalities: linguistic patterns and their implications II. 20 April — Stereotypes associated with Czech cities and their inhabitants 4 May — The competition between the Czech prepositions "na" and "v" in relation to territorial names: a minor linguistic feature with significant interpretive consequences 18 May — Student presentation block on topics related to language and public opinion Poslední úprava: Huleja Jan, PhDr., Ph.D. (19.04.2026)
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