Branch programme/details

This program will give you in-depth knowledge of sociology, media and communication. It will develop your conceptual, methodological and analytical skills for a wide range of applications in sociology and media studies. After graduation, your career pathway may lead to the consultancy sector or to roles in big data analysis, digital media, journalism, research and opinion polling, academia, or public administration.

In a rapidly evolving media environment, marked by changing communication technologies, shifting public discourse, and complex social dynamics, the program offers essential insights into how media shapes—and is shaped by—society.  We emphasise the development of your critical thinking and practical skills in the field of empirical research. On the one hand, the curriculum is oriented on sociological and media theory and on the other hand, it provides knowledge and skills in the field of empirical research methodology, using both quantitative and qualitative analytical research methods, applicable to both mainstream and social media.  

The program offers an extensive range of courses, covering areas such as digital media, political communication, cultural studies and discourse analysis on the media side, as well as social theory, civil society, globalisation, anthropology of social media, and ethnography on the sociological side.

In addition to the application form, every applicant needs to provide the following documents:

a) A copy of a diploma to show at least completed Bachelor studies or confirmation that ongoing Bachelor studies will be completed in the current academic year

b) Transcript of records and academic results from previous studies

c) Structured CV

d) Motivation letter

e) Document showing the level of English proficiency 

f) Writing sample - the student’s best relevant academic work (e.g., essay, thesis excerpt, analysis, or case study), no longer than 1,500 words.  

g) Optional: Letter(s) of recommendation

Ad a) Confirmation of studies may be substituted with a transcript of records, provided that these are from the same academic year as the application. 

Ad b) The transcripts from all years of the previous university study should be submitted.

Ad d) The explanation of the reasons related to the interest in the programme, linked with previous studies as well as with future study and career plans. The recommended length of the motivation letter is approximately 2 000 characters, including spaces.

Ad e)  Applicants should provide a certificate from one of the following standardized tests:

• IELTS Academic - the minimum required overall band score of 6.5, with a band score of 6.0 or above in all four components;

• TOEFL Internet-Based Test (iBT) & TOEFL iBT Home Edition - the minimum required overall score of 83, with a minimum score of 20 in the four sections;

• Cambridge B2 First (former FCE) - minimum Cambridge English Scale Score of 175;

• Cambridge C1 Advanced (former CAE) or C2 Proficiency (former CPE) receiving a certificate;

• PTE Academic test - the minimum required score above 56;

• LanguageCert ESOL - Communicator with High Pass, Expert or Mastery;

• Duolingo English Test (DET) - the minimum required overall score of 120, with a subscore of 105 or above in all four components.

A standardized English test is not required from applicants who:

• have studied in English at the secondary school level for at least two years;

• have studied in English at the university level for at least one year in a full degree program.

When a score from an English-language test is not presented, the applicants should provide a confirmation of their use of English during their prior studies to support their claim. The confirmation should contain the information that the study program was conducted in English as a language of study. A diploma supplement or transcript containing this information can also be accepted.

 

All documents that are not originally in Czech, Slovak, or English must be officially translated into English, Czech or Slovak language by a certified translator. A sworn translation is not required for the application itself. Only complete applications will be considered. Personal data will be used exclusively to organize the admission process and course enrollments.

T​he admissions committee will assess applicants on the basis of the submitted documents. Firstly, the documents proving English proficiency are examined for the level required for the study. Only those applications that fulfill the requirements for English proficiency are assessed further by the admissions committee and given a ranking from 0 - 100 points. The following criteria will be evaluated: (i) Quality of school (0-20), (ii) Undergraduate degree study results (0-30),  (iii) Motivation based on the motivation letter (0-35), (iv) Bonus based on supporting documents (such as writing sample, letters of reference) and their relevance for SCM (0-15). The point limit for accepting applicants is set by the Dean with respect to the number of applicants and the capacity of the program.

The condition for admission to a master's degree programme that does not follow on from a bachelor's degree programme is the attainment of secondary education with a school-leaving examination. The condition for admission to a master's degree programme that follows on from a bachelor's degree programme is the proper completion of studies in any type of degree programme.

Verification method:	other form
Confirmation date (of entrance exam) from:		Until:
Alternative date (of entrance exam):

You will gain knowledge of current media and sociological theories as well as qualitative and quantitative methods applicable for empirical research in sociology and media studies. You will also be able to prepare, lead and implement sociological or media research. You can become a highly valued expert in many professions in the fields of the media industry, public relations, applied social research, public administration, local and global governance, NGOs, think-tanks, political parties, and academia.