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    Branch programme/details

    Society, Communication and Media (0314TA250008)

    Faculty: Faculty of Social Sciences
    Study programme: Society, Communication and Media (N0314A250008)
    Form of study: full-time
    Type of study: Master's (post-Bachelor)
    Language of instruction: English
    Standard length of study: 2 years
    Short note: Tuition fee based English-taught study programme
    Application type: Online, Paper

    • You cannot apply for study of this programme/branch now.

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      Application submission date: 31.08.2023
      Note on date:

      For students from visa-seeking countries, we strongly recommend the early-bird term for the application submission: June 30, 2023.

      Programme without specialization.

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      Master in Society, Communication and Media (SCM) is a two-year graduate programme, which provides students with knowledge and analytical skills in the fields of Media Studies and Sociology. The programme helps students to understand and analyse the role of mass media and social media in contemporary societies. Graduates will become familiar with the knowledge of classic and up-to-date theories of mass society, mass media and social media, which are essential for future experts in the field. Moreover, graduates will gain an in-depth knowledge of  methodologies and learn to apply them  in the field  of Media Studies and Sociology. The programme emphasises development of students’ critical thinking and practical skills in the field of empirical research. Thanks to the broad scope of knowledge and skills acquired and deepened during their studies, graduates become highly valued experts in many professions in the fields of the media industry, public relations, applied social research, public administration, local and global governance, NGOs, think-tanks, political parties, and academia.

      More information about the programme is available here. Questions can be emailed to: or

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      Description of verification and evaluation criteria:

      In addition to the application form, every applicant needs to provide the following documents:

      a) Copy of a diploma to show completed Bachelor (or higher) studies or confirmation that ongoing Bachelor studies will be completed in the current academic year

      b) Transcript of records and academic results from previous studies

      c) Structured CV

      d) Motivation letter

      e) Document showing the level of English proficiency

      f) Writing sample - e.g. diploma thesis


      Ad a) Confirmation of studies may be substituted with a transcript of records, provided that these are from the same academic year as the application.

      Ad e) Applicants should provide a certificate from one of the following standardized tests:

      • IELTS Academic - the minimum required overall band score of 6.5, with band score 6.0 or above in all four components;
      • TOEFL Internet-Based Test (iBT) & TOEFL iBT Home Edition - the minimum required overall score of 83, with a minimum scaled score in the four sections: reading 21, writing 22, listening 20, speaking 20;
      • Cambridge ESOL FCE - minimum Cambridge English Scale Score of 180;
      • Cambridge ESOL CAE and CPE receiving a certificate.

      A standardized English test is not required from applicants who:

      • are native English speakers;
      • have studied in English at the secondary school level for at least two years;
      • have studied in English at the university level for at least one year;
      • have worked for at least one year at a company where the language of communication was English.

      When a score from an English-language test is not presented, the applicants should provide a certificate of their use of English during their prior studies or employment to support their claim. The certificate should contain contact information (an email address and a telephone number) to a person (a programme director, or an employee supervisor) who can confirm the scope of the use of the English language in the program or employment.

      All candidates must complete Bachelor level education before they start studying the program. The admissions committee will use a ranking system of points 0–100, on the basis of the documents submitted. The students are evaluated against four criteria: "Quality of school" (0-30 points), "Undergraduate degree study results" (0-30 points),  “Motivation” (0-30) based on  the motivation letter, and “Bonus” (0-10) - in which supporting documents such as diploma thesis and their relevance for Sociology, Media and Communication studies will be assessed. The point limit for accepting applicants is set by the Dean with respect to the number of applicants and the capacity of the programme.

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      Admission to Master's studies is conditioned by completed secondary education confirmed by a school-leaving certificate. Admission to Post-Bachelor studies (Master's programme) is likewise conditioned by completed education in any type of study programme.

      Verification method: other form
      Confirmation date (of entrance exam) from: Until:
      Alternative date (of entrance exam):
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      The graduate has knowledge of current media and sociological theories as well as qualitative and quantitative methods applicable for empirical research in Sociology and Media Studies. They are also able to prepare, lead and implement sociological or media research. The program has prepared the graduate for a wide range of professions in an agency or an applied research environment whether it be in the non-profit, for profit or public sector. The graduate can take on different positions ranging from a Mass Media Analyst or a Public Relations Representative. The graduate is also prepared to further pursue studies in Sociology or Media Studies in Czechia or abroad.

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      Tuition [EUR] / per period: 6000 EUR / year