The course is conceived as a block of theoretical lectures along with relevant practical exercises. After
distinguishing 5 basic qualitative research areas/traditions of rather narrative character (biographical approach,
ethnography-anthropological approach, phenomenology-discourse analysis, grounded theory, case study), the
course focuses on additional approaches and visual analysis (Aumont 1990, van Leeuwen 2005, Goffman 1976).
Although the course tends to concentrate on photography and film as documentary mediums, other visually
approachable spheres and environments – i.e. public space or space as such – are not omitted (including
museum and other exhibitions), and the issue of materiality and performativity as a matter of certain everyday life
aesthetics is discussed. The practical part of the course consists of analysis and discussion of specific studies as
examples of the use of different methods. Students should identify specific methodological and practical research
issues based on their own work with particular studies. The course aims to equip students with knowledge of
qualitative research methods for the given research terrain.
Syllabus - Czech
Last update: Mgr. Marcel Tomášek, Ph.D. (29.09.2020)
At the time of extraordinary measures and distance learning, the subject is taught through Microsoft Teams in the line with schedule.
* Structure of Lessons: 1. Beginning of qualitative methodology, resolution of 5 traditions, an attempt at mapping. 2. Biographical approach, case study. 3. Ethnography (anthropological approach), grounded theory. 4. Phenomenology, discourse analysis. 5. Visual Analysis: Aumont, van Leeuwen, Goffman. 6. Aumont: image and its observer, illusion of display, spatial and temporal dimensions, image, analogy, display of time, the meaning of image. 7. Van Leeuwen: social semiotics, social semiotic resources, discourses and genre image, composition, and linking information 8. Goffman's classical study Gender Advertisements (1976) 9. Photographic image, archive films, and historical knowledge. 10. Museum: from anthropology to visual anthropology. 11. From visual to performativity. 12. Everyday Aesthetics.
* Required reading: - CRESWELL, J. W. Qualitative Inquiry and Research Design: Choosing Among Five Traditions. London: Sage, 2007. ISBN-10 0761901442.
* Recommended reading: - AUMONT, A. L'image. Paris: Nathan. 2003. ISBN 10 2091907308. - CARBONELL, B. M. Museum Studies: An Anthropology of Contexts. 2012. ISBN 978-1-4051-7381-0. - FLICK, U. (ed.) The SAGE Handbook of Qualitative Data Analysis. Los Angeles, London, New Delhi, Singapore, Washington DC: Sage. 2014. ISBN 978446208984 - FLICK, U. An Introduction to Qualitative Research. London, Thousand Oaks, New Delhi: Sage. 2002 ISBN 0-7619-7436-9. - GOFFMAN, E. Gender Advertisements. Harper Row.1976. ISBN 0-06-132076. - HIGHMORE, B. Ordinary Lives: Studies in the Evryday.2011 ISBN 978-0-415-46187-0. - CHARMAZ, K. Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis. Los Angeles, London, New Delhi, Singapore, Washington DC: Sage. ISBN 978-0-7619-7353-9. - MITCHELL,W.J.T. Image Science. 2015. ISBN 978-0-226-23133-4. - SILVERMAN, D. Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. London, Thousand Oaks, New Delhi: Sage, 2006. ISBN 0-7619-6865-2. - VAN LEEUWEN, T. Introducing Social Semiotics. London, New York: Routledge, 2005. ISBN 0-415-24944-9.
