Sport Marketing - PMNG642

• Title: Sport Marketing
• Guaranteed by: Department of Sport Management (51-300100)
• Faculty: Faculty of Physical Education and Sport
• Actual: from 2023
• Semester: summer
• Points: 0
• E-Credits: 4
• Examination process: summer s.:
• Hours per week, examination: summer s.:2/0, MC [HT]
• Extent per academic year: 7 [hours]
• Capacity: unknown / unknown (20)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: cancelled
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Note: course can be enrolled in outside the study plan; enabled for web enrollment
• Guarantor: PhDr. Josef Voráček, Ph.D.

Annotation

English

Last update: doc. Ing. Eva Čáslavová, CSc. (04.02.2021)

The aim is to introduce the students into the problems of the apllications of marketing into field sport including different levels of business with sport products. The subject tried to balance theoretical models with case studies from sport organizations of different types. Students prepare their own presentation of sport market and sport marketers in country of origin.

Czech

Last update: STEVOVE/FTVS.CUNI.CZ (20.04.2012)

The aim is to introduce the students into the problems of the apllications of marketing into field sport including different levels of business with sport products. The subject tried to balance theoretical models with case studies from sport organizations of different types. Students prepare their own presentation of sport market and sport marketers in country of origin.

Aim of the course

Last update: PhDr. Josef Voráček, Ph.D. (07.02.2021)

The aim is to introduce the students into the problems of the apllications of marketing into field sport including different levels of business with sport products.

Literature

Last update: STEVOVE/FTVS.CUNI.CZ (14.10.2010)

Mullin B.,Hardy S, Sutton, W. Sportmarketing, Leeds: Human Kinetics, 2. edition, 2000, 442 pp.

Čáslavová, E. Sportmanagement and - marketing, Prague: Olympia, 2009, 221 s.

Requirements to the exam

Last update: STEVOVE/FTVS.CUNI.CZ (14.10.2010)

• Submitting of seminary project - minimal 5 page

• To take part at least in 4 exercises

Syllabus

Last update: PhDr. Josef Voráček, Ph.D. (07.02.2021)

1. Introduction into marketing

• Role marketing in sportfield

2. Marketing mix - following up with sport

3. Services as a special product in sport

• Quality of services

4. Classifications of sportproducts

• Footbalgame as a produkt for marketing

• Produkt life cycle

5. Sportadvertisement

• Supply of sportadvertisement in sportclubs

6. Sportsponsorship

• Marketing- and Communicationgoals of corporates, which are sponsors of sport

• Supply of services for sponsors

7. Sportarenabusiness

8. Tools and trends in marketing communication in today´s sport

9. Corporate identity of sports organizations

10. The use of sport celebrities in advertising

11. Models of consumer behavior

12. Students' projects presentations

13. Students' projects presentations

14. Students' projects presentations

Learning resources

Last update: doc. Ing. Eva Čáslavová, CSc. (12.02.2021)

Zoom Čáslavová:

• https://cuni-cz.zoom.us/j/94504600729?pwd=NXYrKzZ1czBadC9JQXhUSDdESElZZz09

• Meeting ID: 945 0460 0729

• Passcode: price

Zoom Voráček:

• https://cuni-cz.zoom.us/j/96842356491?pwd=djUvOHBuNHh4akE0WkFpQ01YQXlYZz09

• Meeting ID: 968 4235 6491

• Passcode: 031513

Zoom Opelík:

https://cesnet.zoom.us/j/99470463111?pwd=eW11bGN0MVA1MndTVFpFTFFGbXVzUT09

Meeting ID: 994 7046 3111

Passcode: Marketing