International Marketing - PMNG057N

• Title: International marketing
• Guaranteed by: Department of Sport Management (51-300100)
• Faculty: Faculty of Physical Education and Sport
• Actual: from 2023
• Semester: winter
• Points: 0
• E-Credits: 3
• Examination process: winter s.:
• Hours per week, examination: winter s.:2/0, MC [HT]
• Capacity: unknown / unknown (0)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Guarantor: Mgr. Jakub Štědroň, Ph.D.

Annotation

English

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

The aim is to introduce the students into the problems of the international marketing, including international communication, and regarding also the intercultural differences. The course will also include some related domains. We will also discuss the international sports environment, and the respective international marketing for this field.

Czech

Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)

The aim is to introduce the students into the problems of the international marketing, including international communication, and regarding also the intercultural differences. The course will also include some related domains. We will also discuss the international sports environment, and the respective international marketing for this field.

Aim of the course

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

Students will learn to work in an international marketing environment and design international projects.

Course completion requirements

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

essay

oral exam

Literature

English

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

MACHKOVÁ, H. Mezinárodní marketing. 2., rozš. a přeprac. vyd. Praha: Grada, 2006. Expert (Grada). ISBN 80-247-1678-X.

ŠTĚDROŇ B. Mezinárodní marketing a informační technologie: vybrané kapitoly. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2011. ISBN 978-80-7357-690-5.

ROŽEK J.,ŠTĚDROŇ B.: New technological trends and the gambling industry. Saarbrucken: Lambert Academic Publishing, 2011, ISBN: 978-3-8443-8908-1.

ŠTĚDROŇ,, B. Prognostické metody a jejich aplikace. Vyd. 1. V Praze: C.H. Beck, 2012. Beckova edice ekonomie. ISBN 978-80-7179-174-4.

ŠTĚDROŇ, B., KOCOUR, J. Technologické prognózy a telekomunikace. 1. vyd. Praha: Sdělovací technika, c2014. ISBN 978-80-86645-24-7.

ŠTĚDROŇ, B. a kol.: Manažerské rozhodování v praxi. Vydání první. Překlad Jiří Handlíř. V Praze: C.H. Beck, 2015. Beckova edice ekonomie. ISBN 978-80-7400-587-9.

Czech

Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)

1. Onkvisit, Sak, Shaw, John J.: International marketing: analysis and strategy / Sak Onkvisit, John J. Shaw. - 3rd ed., Prentice-Hall, 1997

2. Machková H.: Mezinárodní marketing, 2. vydání, Praha: Grada 2006

3. Antonides, G, van Raaij, W.F.: Consumer Behaviour: A European Perspective, Wiley, 1998

4. Nový, I., Schroll-Machl, S.: Spolupráce přes hranice kultur, Praha: Management Press, 2005

5. Foret, M.: Marketingová komunikace, Brno: Computer Press, 2006

Requirements to the exam

English

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

essay

oral exam

Czech

Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)

Požadavky na klasifikovaný zápočet:

• Elaborating a semester paper on a chosen theme

• 70 % success in the obligations during the semester (tests, case studies)

• 70 % success at the examination test

Syllabus

English

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

1. Introduction to International marketing

2. Sources of Electronic Information specific for International Marketing

3. Basic Concepts of International Marketing, Theories of Globalization

4. The International Marketing Environment

5. Risks in International Marketing

6. International Marketing Research

7. Strategic Planning

8. Segmentation and Targeting

9. Case Study – Apple

10. International Branding

11. International Pricing

12. International Marketing and Distribution

13. International Marketing and Marketing Communication

14. China and USA

Czech

Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)

Obsah výuky:

1. - 2. International environment and entrepreneurship, forms of entering the international markets.

3. - 4. International marketing strategies and planning.

5. Segmentation of international markets.

6. - 7. International branding policies and communication, influence of cultures.

8. - 9. International product policies.

10. - 11. International promotion and distribution.

12. - 13. International sports and related marketing.

14. Test.

Learning resources

Last update: PhDr. Josef Voráček, Ph.D. (18.09.2020)

The ZOOM online communication platform (login via link - e-mail distribution) will be used to transfer information, knowledge and expertise to the students. Furthermore, the MOODLE platform (login via SIS) will be used for possible distribution of materials or testing.