Sport Event Management and Promotion - PMNG056

• Title: Sport event management and promotion
• Guaranteed by: Management (51-400110)
• Faculty: Faculty of Physical Education and Sport
• Actual: from 2022
• Semester: summer
• Points: 0
• E-Credits: 3
• Examination process: summer s.:
• Hours per week, examination: summer s.:2/0, MC [HT]
• Extent per academic year: 28 [hours]
• Capacity: unknown / unknown (35)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: cancelled
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Note: course can be enrolled in outside the study plan; enabled for web enrollment
• Guarantor: Mgr. William Morea Crossan, Ph.D.

Annotation

Last update: doc. PhDr. Jan Šíma, Ph.D. (31.01.2018)

A practical application in sport event planning and promotion. Operating special events with an emphasis on sports events. Administrative procedures, operational techniques, hospitality, public relations and marketing, and technical services. Students choose and progressively plan a sport event or program as the topics are presented throughout the semester. Each group will present their sport event or program at the conclusion of the semester.

Literature

Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)

1. Graham, S., Delpy Neirotti, L., & Goldblatt, J. (2001). The ultimate guide to sports marketing. 2nd ed.; United States: McGraw-Hill.

2. Solomon, J. (2002). An insider's guide to managing sport events. Champaign, Ill.; United States: Human Kinetics.

3. Čáslavová, E. (2009). Management a marketing sportu. Praha: Olympia.

Requirements to the exam

Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)

• Regular attendance

• Preparation and presentation of an event project

• Volunteer participation in one sport event chosen by the instructor

Syllabus

Last update: doc. PhDr. Jan Šíma, Ph.D. (31.01.2018)

1. Understanding the Industry - Choosing a successful event or program.

2. Plan for uniqueness.

3. Planning - Event timelines.

4. Marketing the event.

5. SWOT analysis.

6. Budgeting.

7. Sponsorship.

8. Logistics - Contingency planning.

9. Negotiations and Contracts.

10. Risk Management.

11. Merchandising.

12. Using a celebrity.

13. Charity.

14. Community involvement.