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CJ I - Professional Language - Sports management (English) - PJAZ199N

Title:	CJ I – management sportu – AJ
Guaranteed by:	Department of Sport Management (51-300100)
Faculty:	Faculty of Physical Education and Sport
Actual:	from 2022
Semester:	winter
Points:	0
E-Credits:	3
Examination process:	winter s.:
Hours per week, examination:	winter s.:0/2, C [HT]
Capacity:	unknown / 16 (unknown)
Min. number of students:	unlimited
4EU+:	no
Virtual mobility / capacity:	no
Key competences:
State of the course:	taught
Language:	English
Teaching methods:	full-time
Teaching methods:	full-time
Level:
Note:	course can be enrolled in outside the study plan enabled for web enrollment

Guarantor:	Mgr. William Morea Crossan, Ph.D.
Teacher(s):	Mgr. William Morea Crossan, Ph.D.

Examination dates WS schedule Noticeboard

Annotation -

Last update: PhDr. Eva Pokorná, Ph.D. (24.09.2019)

English/German teaching concentrates primarily on understanding and interpretation of specialized language texts. The course aims to enlarge the students’ language competence skills in the field management of sport and physical education.

Aim of the course -

Last update: Mgr. William Morea Crossan, Ph.D. (29.08.2023)

1. Expand English professional vocabulary in the areas of sport organization, sport management, sport marketing, public relations and social media.

2. Comprehend complex English texts on sport organization, sport management, sport marketing, public relations and social media.

3. Analyze English case studies on sport organization, sport management, sport marketing, public relations and social media.

4. Brainstorm possible solutions to case studies assigned.

5. Find similarities and differences between sport organization, management, marketing, public relations and social media in other contexts and the Czech sport context.

6. Hypothesize potential applications from the case studies covered to the Czech sport context.

Literature -

Last update: PhDr. Eva Pokorná, Ph.D. (25.09.2019)

English

MULLIN, B. J., HARDY, S., SUTTON, WA.: Sport Marketing. Human Kinetics, 2014. ISBN 9781450424981

PEDERSEN, P., THIBAULT, L.: Contemporary Sport Management. Human Kinetics, 2014. ISBN 9781450496919

German

BEHRENDT, J. Freizeit: Spaß und Ökonomie. Aachen: Meyer Verla, 2002. ISBN 9783891247891

SCHWARZ, P: Management in Nonprofit-Organisationen. Berbm Stuttgart, Wien:Haupt, 1992. ISBN 9783663107118

TROSIEN, G. Sportökonomie:ein Lehrbuch in 15 Lektionen. Aachen:Meyer Verlag, 2003. ISBN 9783898995146

Requirements to the exam -

Last update: PhDr. Eva Pokorná, Ph.D. (24.09.2019)

Regular attendance at seminars. 2 lesson absences within a semester are tolerated. To compensate for the 3rd and 4th absence at a lesson, the student will be given substitutive assignment by the course teacher. 5 or more absences do not meet basic requirements for being granted credit, the only exception being individual study scheme.

Oral presentation of a selected professional topic during the semester, involving practical demonstrations (approx. 10 minutes; written preparation of the presentation based on reference sources in the relevant foreign language).

Syllabus -

Last update: PhDr. Eva Pokorná, Ph.D. (24.09.2019)

Content:

1. Sport organisations in Anglo-Saxon countries, Germany, Austria and Switzerland

2. Sport as a product and business

3. Management of sport

4. Marketing in sport

5. Sponsoring in sport

6. Leisure time management

7. Management of sport facilities

Note:

In order to design a language course focusing on professional languages, it is absolutely necessary to take into account language teaching aspects as well, which is reflected in the number of topics covered throughout the specific course.