Strategic Communication in an Intercultural Context - JKM511

• Title: Strategic Communication in an Intercultural Context
• Czech title: Strategická komunikace v interkulturním kontextu
• Guaranteed by: Department of Marketing Communication and Public Relations (23-KMKPR)
• Faculty: Faculty of Social Sciences
• Actual: from 2023 to 2023
• Semester: summer
• E-Credits: 4
• Examination process: summer s.:combined
• Hours per week, examination: summer s.:1/1, Ex [HT]
• Capacity: 20 / 20 (20)
• Min. number of students: 10
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Note: course can be enrolled in outside the study plan; enabled for web enrollment; priority enrollment if the course is part of the study plan
• Guarantor: Mgr. Ing. Jana Rosenfeldová, Ph.D.
• Teacher(s): Mgr. Ing. Jana Rosenfeldová, Ph.D.
• Class: Courses for incoming students

Aim of the course

Last update: Mgr. Ing. Jana Rosenfeldová, Ph.D. (31.01.2021)

In an increasingly global world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into consideration. The aim of this course is to increase the awareness of the impact of culture on strategic communications.

Course completion requirements

Last update: Mgr. Ing. Jana Rosenfeldová, Ph.D. (20.02.2024)

The students will be evaluated on the basis of their performance as follows:

- active participation (40%)

- final exam (30%)

- movie review (30%)

 

Grading: A 100-91, B 90- 81, C 80 – 71, D 70 -61, E 60 – 51, F 50 and less

Literature

Last update: Mgr. Ing. Jana Rosenfeldová, Ph.D. (26.10.2022)

Mandatory literature:

HOFSTEDE, Geert H., Gert Jan HOFSTEDE a Michael MINKOV. Cultures and organizations: software of the mind : intercultural cooperation and its importance for survival. 3rd ed. New York: McGraw-Hill, c2010. ISBN 978-0-07-166418-9.
HOUSE, Robert J. Culture, leadership, and organizations: the GLOBE study of 62 societies. Thousand Oaks, Calif.: Sage Publications, c2004. ISBN 0761924019.

TROMPENAARS, Alfons a Charles HAMPDEN-TURNER. Riding the waves of culture: understanding diversity in global business. Rev and updated 3rd ed. New York: McGraw-Hill, c2012. ISBN 0071773088. USUNIER, Jean-Claude a Julie Anne LEE. Marketing across cultures. 6th ed. New York: Pearson, 2013. ISBN 9780273757733.

Recommended literature:

BERRY, John W. Cross-cultural psychology: research and applications. 3rd ed. New York: Cambridge University Press, 2011. ISBN 978-0-521-76212-0.
HALL, Edward T. a Mildred Reed HALL. Understanding cultural differences. Boston: Intercultural Press, c1990. ISBN 1-877864-07-2.

HOFSTEDE, Geert H. Culture's consequences: comparing values, behaviors, institutions, and organizations across nations. 2nd ed. Thousand Oaks, Calif.: Sage Publications, c2001. ISBN 0-8039-7323-3.
USUNIER, Jean-Claude. International and cross-cultural business research. Thousand Oaks, CA: SAGE, 2017. ISBN 9781473975897.

Teaching methods

Last update: Mgr. Ing. Jana Rosenfeldová, Ph.D. (20.02.2024)

Lectures, teamwork, case studies.

Syllabus

Last update: Mgr. Ing. Jana Rosenfeldová, Ph.D. (26.10.2022)

Course structure / main topics

Drivers and consequences of globalization

Concept of national culture, typologies of Hofstede and Trompenaars

Cross-cultural competence

Cross-cultural negotiations

Ethical behavior in the global marketplace

Different conceptions of leadership, leadership in an international context

Managing diversity in a global environment, diversity and transcultural competence in organisations

Communicating within and between cultures, barriers in cross-cultural management communication