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Data - dance between IT, business, privacy and everything else - ANM50634

Title:	VS - Data - tanec mezi IT, businessem, soukromím a vším ostatním
Guaranteed by:	Institute of Information Studies and Librarianship - New Media Studies (21-UISKNM)
Faculty:	Faculty of Arts
Actual:	from 2023
Semester:	winter
Points:	0
E-Credits:	2
Examination process:	winter s.:
Hours per week, examination:	winter s.:0/2, C [HT]
Capacity:	unknown / 25 (15)
Min. number of students:	unlimited
4EU+:	no
Virtual mobility / capacity:	no
Key competences:
State of the course:	taught
Language:	Czech
Teaching methods:	full-time
Teaching methods:	full-time
Level:
Note:	course can be enrolled in outside the study plan enabled for web enrollment

Guarantor:	Mgr. Pavel Schamberger
Teacher(s):	Mgr. Pavel Schamberger
Class:	A – Mezioborová nabídka VP: Informace a nová média

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Annotation -

Last update: Bc. Klára Foglarová (09.09.2021)

The course focuses on the phenomenon of data and related topics such as privacy, digitization, monetization of
the web to the very practical applications of data use that we encounter in real life. On what principles do banks
approve mortgage applications and what data sources do they use to do so? How does my favourite e-shop
personalise the items offered in the mailing and how do I even get into the mailing in the first place? Are we living
in a panopticon?

The goal of the course is to take the audience through the historical context, the regulatory framework and answer
the above questions. To demystify data as a universal thing and to gain insight into the data ecosystem of the
commercial world, where AI is not AI as AI and where machine learning is often used in a sledgehammer style.