|
|
|
||
|
!!! Due to the current situation, the trip to Israel will not be part of the course. However, the Israeli students will visit, and a joint program will last one week!!!
This course represents a unique collaboration between the Faculty of Social Sciences at Charles University, Czech Republic, and the Politics & Communication Department at Jerusalem Multidisciplinary Collage, Israel, to promote the exchange of knowledge and ideas between the two countries. It centers on the political, cultural, and media aspects of Nation Branding and Post-War Reconstruction, focusing on learning from successful real-world examples. The course explores potential approaches for nation branding and post-war reconstruction, such as in Israel and Ukraine. These envisioning strategies could support both countries in rebuilding and reshaping their global standing after resolving their respective conflicts. By examining these cases, students will learn how nations can recover from war and create new narratives that foster economic, political, and social development. In addition to exploring theoretical frameworks, the course emphasizes skill development in several key areas: understanding global conflicts, analyzing international media and media strategies, critical thinking, social engagement, cross-cultural communication, and English language proficiency. Students will work collaboratively in teams, engaging in peer learning and cross-cultural dialogue to deepen their understanding of the subject. The course will be structured in three main phases. First, students will be introduced to the theoretical aspects of the two conflicts. In the second phase, they will work in small, mixed groups to analyze specific aspects of the disputes and compare different historical cases. Finally, the course will culminate in a joint project, where students will present their findings and proposals in a shared final presentation. The language of instruction for the course is English. Course content and structure: February 21st – 1st Session Nation Branding I. • Student and Staff Introductions • Introduction of lecturers and students from CU and HAC. • Theoretical introductions of the discipline • What is it national branding< • Creation of the teams February 28th - 2nd Session Nation Branding II. • Introduction to crisis management • Nation rebranding, stigma, and negative perception • Social media and influencers • Working in the groups March 21st - 3rd Session Public and cultural diplomacy guest lecture by the Czech Cultural Centers (Jitka Pánek Jurková, Tereza Šídlová) • What is the function of public diplomacy • The Czech operations in the USA, Ukraine, Israel, Taiwan and Serbia • practical lecture, student should engage in conversation March 28th - 4th session Postwar reconstruction I. • Political, business approach. • What would be the impact of the Trump administration on the current conflicts April 25th - 5th session Postwar Reconstruction II. • How to communicate about it? • What role play social media? • Hybrid wars and foreign interest? • Outside factors. May 4th – 7th 6th session – Field trip of JMC in the Czech Republic • Joint sessions • Visits • Project work & presentations • The end of the course Last update: Shavit Anna, Mgr., Ph.D. (24.01.2025)
|
|
||||
|
Specific materials will be assigned to the individual sessions. Required reading: Bennett, O. (2020). Cultural diplomacy and international cultural relations (1). In Cultural Diplomacy and International Cultural Relations: Volume I (pp. 1-1). Routledge. Brown, J. (2020). Arts diplomacy: The neglected aspect of cultural diplomacy. In Routledge handbook of public diplomacy (pp. 79-81). Routledge. Carbó-Catalan, E., & Sanz, D. R. (Eds.). (2022). Culture as Soft Power: Bridging Cultural Relations, Intellectual Cooperation, and Cultural Diplomacy. Walter de Gruyter GmbH & Co KG. Dianová, M. (2020). Nation Branding in the Context of State Administration Agenda. In Examining Cultural Perspectives in a Globalized World (pp. 46-64). IGI Global. Dinnie, K., & Sevin, E. (2020). The changing nature of nation branding: Implications for public diplomacy. In Routledge Handbook of Public Diplomacy (pp. 137-144). Routledge. Edgerly, S., & Vraga, E. K. (2020). Deciding what’s news: News-ness as an audience concept for the hybrid media environment. Journalism & Mass Communication Quarterly, 97(2), 416-434. Goff, P. M. (2020). Cultural diplomacy. In Routledge Handbook of Public Diplomacy (pp. 30-37). Routledge. Peretz, D., & Doron, G. (2018). The government and politics of Israel. Routledge. Scott-Smith, G. (2018). Cultural diplomacy. In Global Diplomacy (pp. 176-190). Routledge.
Last update: Shavit Anna, Mgr., Ph.D. (24.01.2025)
|