SubjectsSubjects(version: 978)
Courses overview, academic year 2025/2026
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sort in descending ordersort in ascending orderCodesort in descending ordersort in ascending orderTitleGuarantor(s)sort in descending ordersort in ascending orderSemesterHours per week, examinationE-CreditsDepartmentFacultyVirtual mobilityCapacity4EU+
detail JKB002 Czech Language in Communication Practises PhDr. Tereza Klabíková Rábová, Ph.D. winter winter s.:1/1, MC [HT] 6 23-KMKPR 11230 no no
detail JKB007 Social Psychology Mgr. Ing. Marek Vranka, Ph.D. winter winter s.:1/1, MC [HT] 6 23-KMKPR 11230 no no
detail JKB008 Economy and Communication Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:1/1, MC [HT] 5 23-KMKPR 11230 no no
detail JKB013 The History and Theory of Marketing Communication Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKB014 Digital Communication Ing. Bc. Hana Moravcová, Ph.D. summer summer s.:0/2, MC [HT] 4 23-KMKPR 11230 no no
detail JKB015 Public relations doc. PhDr. Denisa Hejlová, Ph.D., doc. PhDr. Jan Halada, CSc. winter winter s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKB016 Research in Marketing Ing. Milan Postler, Ph.D. summer summer s.:2/0, Ex [HT] 5 23-KMKPR 11230 no no
detail JKB017 Czech language Exercises PhDr. Tereza Klabíková Rábová, Ph.D. summer summer s.:0/2, MC [HT] 4 23-KMKPR 11230 no no
detail JKB018 Creative Thinking Mgr. Tereza Ježková, Ph.D. winter winter s.:2/0, Ex [HT] 4 23-KMKPR 11230 no no
detail JKB019 Critical Thinking and Ethics of Communication Ing. Bc. Hana Moravcová, Ph.D. winter winter s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKB020 Culture of Public Speech PhDr. Soňa Schneiderová, Ph.D. summer summer s.:0/2, MC [HT] 4 23-KMKPR 11230 no no
detail JKB021 Marketing management Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:2/0, Ex [HT] 5 23-KMKPR 11230 no no
detail JKB022 Political marketing Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. summer summer s.:2/0, Ex [HT] 5 23-KMKPR 11230 no no
detail JKB023 Practise - marketing Mgr. Marcela Konrádová, Ph.D. summer summer s.:0/0, C [HT] 3 23-KMKPR 11230 no no
detail JKB024 Applied Marketing Communication Ing. Ladislav Báča, Ing. Ondřej Obluk winter winter s.:2/0, Ex [HT] 5 23-KMKPR 11230 no no
detail JKB025 Behavioral Economics Mgr. Ing. Marek Vranka, Ph.D. summer summer s.:2/0, Ex [HT] 5 23-KMKPR 11230 no no
detail JKB026 Strategy Communication MgA. Martin Ayrer winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB028 Actual Trends of Marketing and PR I Mgr. Marcela Konrádová, Ph.D. winter winter s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKB030 Interpretation of marketing texts Mgr. Ing. Jana Rosenfeldová, Ph.D. summer summer s.:0/2, MC [HT] 3 23-KMKPR 11230 no no
detail JKB033 On-line marketing Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB034 Creativity in Marketing Communication Mgr. Martin Bezouška winter winter s.:0/2, MC [HT] 3 23-KMKPR 11230 no no
detail JKB037 Fashion brand marketing I - theory doc. PhDr. Denisa Hejlová, Ph.D., Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB038 Sports marketing Mgr. Ing. Kateřina Turková, Ph.D. summer summer s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB041 In-store Marketing Daniel Jesenský summer summer s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB109 Project of IKSŽ - Media and marketing practise I Mgr. Ing. Jana Rosenfeldová, Ph.D. winter winter s.:0/2, C [HT] 4 23-KMKPR 11230 no no
detail JKB110 Book as a Medium I doc. PhDr. Jan Halada, CSc. winter winter s.:2/0, MC [HT] 4 23-KMKPR 11230 no no
detail JKB111 Book as a Medium II doc. PhDr. Jan Halada, CSc., Mgr. Antonín Kočí summer summer s.:2/0, MC [HT] 4 23-KMKPR 11230 no no
detail JKB124 Tourism marketing Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB125 Public Relations practise Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKB131 Fashion marketing II doc. PhDr. Denisa Hejlová, Ph.D., Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB132 Intercultural Marketing Mgr. Ing. Jana Rosenfeldová, Ph.D. winter winter s.:1/1, Ex [HT] 3 23-KMKPR 11230 no no
detail JKB133 Project Management Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB142 Digital Marketing in International Context Mgr. Pavel Hacker summer summer s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKB147 Personal Branding Ing. Bc. Petra Koudelková, Ph.D., Ing. Filip Kahoun, Ph.D. summer summer s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKB149 Intergenerational dialogue in the new media era Mgr. Ing. Jana Rosenfeldová, Ph.D. winter winter s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKB155 Sociology for communication studies Mgr. Markéta Klásková, Ph.D. summer summer s.:2/0, MC [HT] 4 23-KMKPR 11230 no no
detail JKB156 Disinformation and fake news Mgr. Markéta Klásková, Ph.D. summer summer s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKB157 Washing activities in communication practice Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:1/1, MC [HT] 5 23-KMKPR 11230 no no
detail JKB159 Writing articles for Czech Wikipedia Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKB162 Project ICSJ - Media and Marketing Practics II Mgr. Ing. Jana Rosenfeldová, Ph.D. summer summer s.:0/2, C [HT] 4 23-KMKPR 11230 no no
detail JKB163 Cultural Roots of Modern Society doc. PhDr. Jan Halada, CSc. summer summer s.:2/0, MC [HT] 3 23-KMKPR 11230 no no
detail JKB164 Communicating with the Media PhDr. Soňa Schneiderová, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB165 Diplomacy and diplomatic communication Jozef Braun winter winter s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKB167 Emotions in Marketing Eyal Frayden, MBA both 1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKB168 Information in the public space PhDr. Kamil Švec, Ph.D. winter winter s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKB169 Political institution and the media PhDr. Kamil Švec, Ph.D. winter winter s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKB191 Strategic Communication: A Practice MgA. Martin Ayrer summer summer s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKB194 Codes of Marketing Communication Mgr. Martin Bezouška summer summer s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB195 Fashion and Fashion Photography as a Form of Nonverbal Communication Ing. Jana Máchalová, MgA. Ing. Julie Štybnarová winter winter s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKB197 Sustanaible Communication Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB198 Media and Sustainability Communication Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:0/2, MC [HT] 3 23-KMKPR 11230 no no
detail JKB201 Marketing and Media Literacy PhDr. Radim Wolák summer summer s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKB205 The psychology of morality Mgr. Ing. Marek Vranka, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. summer summer s.:0/2, MC [HT] 3 23-KMKPR 11230 no no
detail JKB206 Influencer Marketing and Social Media Trends doc. PhDr. Denisa Hejlová, Ph.D., Jonáš Čumrik summer summer s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKB207 Introduction to Psychology Mgr. Ing. Marek Vranka, Ph.D. summer summer s.:2/0, Ex [HT] 5 23-KMKPR 11230 no no
detail JKB208 Introduction to communication practice Mgr. Bc. Markéta Kaclová winter winter s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKB209 Public Policy Communication Ing. Bc. Hana Moravcová, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB218 Creative Attitudes in Decision-making Process Ing. Tomáš Poucha summer summer s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKB224 Career course Mgr. Michaela Morala, Ing. Bc. Petra Koudelková, Ph.D. both 0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKB282 Marketing in Non-profit sector I Mgr. Markéta Klásková, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB283 Qualitative analysis: interviews Mgr. Markéta Klásková, Ph.D. winter winter s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKB284 Contemporary Czech Society in data Mgr. Markéta Klásková, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB285 Identity and Places doc. PhDr. RNDr. Jan Daniel Bláha, Ph.D. winter winter s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKB286 Politics of Sustainability Mgr. Anna Shavit, Ph.D., Mgr. Markéta Klásková, Ph.D., Mgr. Marcela Konrádová, Ph.D. winter winter s.:1/1, MC [HT] 5 23-KMKPR 11230 no no
detail JKB287 B2B marketing in corporate practice Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:1/1, C [HT] 2 23-KMKPR 11230 no no
detail JKB288 Inovation Lab: Creation and Promotion of New Products Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM199 Biodiversity, Sustainability in the Agro-Food System Ing. Bc. Petra Koudelková, Ph.D. summer summer s.:2/0, C [HT] 2 23-KMKPR 11230 no no
detail JKM500 Strategic Communication: Basic Theories and Approaches doc. PhDr. Denisa Hejlová, Ph.D. winter winter s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM501 Strategic Management and Decision Making Ing. Bc. Petra Koudelková, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. winter winter s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM502 Psychology and Behavioral Economics in Communication Mgr. Ing. Vojtěch Zíka, Ph.D., Mgr. Ing. Marek Vranka, Ph.D. summer summer s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM504 Methodology of Research Mgr. Ing. Jana Rosenfeldová, Ph.D., Mgr. Ing. Marek Vranka, Ph.D., doc. PhDr. RNDr. Jan Daniel Bláha, Ph.D. winter winter s.:2/0, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM505 Selected Chapters in History of Communications doc. PhDr. Jan Halada, CSc. summer summer s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM506 Statistics and Data Analysis Mgr. Ing. Marek Vranka, Ph.D. winter winter s.:2/0, MC [HT] 4 23-KMKPR 11230 no no
detail JKM507 Trend Analysis and Predictions Ing. Bc. Hana Moravcová, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. summer summer s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM508 Specifics of Digital Communication PhDr. Filip Huněk, Ph.D. winter winter s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM509 Critical Thinking and Ethics in Strategic Communication doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Bc. Markéta Kaclová winter winter s.:2/0, Ex [HT] 8 23-KMKPR 11230 no no
detail JKM510 Thesis Seminar doc. PhDr. Denisa Hejlová, Ph.D. both 0/2, C [HT] 4 23-KMKPR 11230 no no
detail JKM511 Strategic Communication in an Intercultural Context Mgr. Ing. Jana Rosenfeldová, Ph.D. summer summer s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM512 Theoretical Aspects of Government Communication Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. winter winter s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM513 System and the practice of contemporary Czech language PhDr. Soňa Schneiderová, Ph.D. winter winter s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM514 Political Management and Leadership I Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. winter winter s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM515 Political Management and Leadership II Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. summer summer s.:0/2, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM517 Theory and Practice of Negotiation PhDr. Soňa Schneiderová, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. summer summer s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM518 Communicating Europe Mgr. Markéta Klásková, Ph.D., Mgr. Ing. Jana Rosenfeldová, Ph.D. summer summer s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM519 Research Practice doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Ing. Marek Vranka, Ph.D. both 0/2, C [HT] 4 23-KMKPR 11230 no no
detail JKM520 Professional Practice Mgr. Marcela Konrádová, Ph.D. summer summer s.:0/2, C [HT] 4 23-KMKPR 11230 no no
detail JKM521 Nation Branding doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Bc. Martina Kolská winter winter s.:1/1, C [HT] 4 23-KMKPR 11230 no no
detail JKM523 Public Affairs Jana Marco, PhDr. Mgr. Václav Nekvapil, Ph.D. summer summer s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM526 Introduction to Surveillance Studies II Mgr. Daniel Slavíček, Ph.D. summer summer s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKM528 Communication Practice - Workshops Ing. Bc. Petra Koudelková, Ph.D. winter winter s.:0/2, C [HT] 3 23-KMKPR 11230 no no
detail JKM529 Antropology and Meanings doc. PhDr. Martin Soukup, Ph.D. summer summer s.:2/0, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM531 Media Training MgA. Martin Ayrer winter winter s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKM532 Strategic People Management doc. PhDr. Denisa Hejlová, Ph.D. both 1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKM533 Media relations Mgr. Michal Vlasák summer summer s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKM534 Effective Communication in a Public Sector Mgr. Marek Zeman winter winter s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM536 Artificial Intelligence in Communication I Mgr. Martin Richter winter winter s.:2/0, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM537 Role of social media and influencers in strategic communication doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Michaela Konopásková, Mgr. David Panýr summer summer s.:0/2, MC [HT] 3 23-KMKPR 11230 no no
detail JKM538 Art Marketing - Workshops doc. PhDr. Denisa Hejlová, Ph.D. winter winter s.:0/2, C [HT] 2 23-KMKPR 11230 no no
detail JKM539 The Digital Ecosystem: Big Tech, Privacy and Marketing Ing. Bc. Hana Moravcová, Ph.D. summer summer s.:1/1, C [HT] 3 23-KMKPR 11230 no no
detail JKM540 Public Media Perception of Environmental Issues PhDr. Tereza Klabíková Rábová, Ph.D. summer summer s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM541 Artificial Intelligence in Communication II Mgr. Martin Richter summer summer s.:2/0, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM542 Visual Representation of Culture and Space in Media doc. PhDr. RNDr. Jan Daniel Bláha, Ph.D. winter winter s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM550 Strategic Communication: Key Theories and Concepts I doc. PhDr. Denisa Hejlová, Ph.D. winter winter s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM551 Strategic Communication: Key Theories and Concepts II Ing. Ladislav Báča summer summer s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM552 Strategic Management and Decision Making I JUDr. Ing. Petr Koblovský, Ph.D. winter winter s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM553 Strategic Management and Decision Making II Ing. Bc. Petra Koudelková, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. summer summer s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM555 Strategic Communication in Context of Media and Politics prof. PhDr. Jan Jirák, Ph.D., Mgr. Anna Shavit, Ph.D., Mgr. Marcela Konrádová, Ph.D. summer summer s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM556 Methodology of Research I Mgr. Ing. Jana Rosenfeldová, Ph.D., Mgr. Ing. Marek Vranka, Ph.D., doc. PhDr. RNDr. Jan Daniel Bláha, Ph.D. winter winter s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM557 Diploma Seminar doc. PhDr. Denisa Hejlová, Ph.D. both 0/2, C [HT] 8 23-KMKPR 11230 no no
detail JKM558 Statistics and Data Analysis Mgr. Ing. Marek Vranka, Ph.D. winter winter s.:2/0, MC [HT] 6 23-KMKPR 11230 no no
detail JKM559 Trend Analysis and Predictions Ing. Bc. Hana Moravcová, Ph.D., JUDr. Ing. Petr Koblovský, Ph.D. summer summer s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM560 Specifics of Digital Communication PhDr. Filip Huněk, Ph.D. winter winter s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM561 Critical Thinking and Ethics in Strategic Communication doc. PhDr. Denisa Hejlová, Ph.D., Mgr. Bc. Markéta Kaclová winter winter s.:2/0, Ex [HT] 6 23-KMKPR 11230 no no
detail JKM594 Methodology of Research II Mgr. Ing. Jana Rosenfeldová, Ph.D., Mgr. Ing. Marek Vranka, Ph.D., doc. PhDr. RNDr. Jan Daniel Bláha, Ph.D. summer summer s.:1/1, MC [HT] 4 23-KMKPR 11230 no no
detail JKM595 Selected Chapters in History of Communications doc. PhDr. Jan Halada, CSc. summer summer s.:2/0, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM596 Nation Branding and Post War Reconstruction Mgr. Anna Shavit, Ph.D. summer summer s.:1/1, MC [HT] 3 23-KMKPR 11230 no no
detail JKM598 Risk Intelligence for Global Public and Private Sector Mgr. Filip Scherf summer summer s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM599 Strategic Corporate Communication Ing. Dana Dvořáková, MBA summer summer s.:1/1, Ex [HT] 4 23-KMKPR 11230 no no
detail JKM600 Harmony Quest: Mastering the Art of Wellbeing PhDr. Zuzana Kasáková, Ph.D., doc. PhDr. Klára Daďová, Ph.D., Mgr. Ing. Marek Vranka, Ph.D. winter winter s.:1/1, Ex [HT] 6 23-KMKPR 11230 no no
detail JSZ008 Economic Theory of Marketing both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ009 History and Theory of Marketing Communication and Public Relations both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ010 Theory of Social Communication both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ388 Marketing Communication and PR both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ400 Basic theoretical concepts and historical context of strategic communication both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ401 Strategic Communication in the Context of Related Disciplines both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ402 Contemporary Issues in Communication both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ666 Strategic Communication: Key Theories, Concepts, and Approaches both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
detail JSZ667 Applied Strategic Communication both 0/0, STEX [HT] 0 23-KMKPR 11230 no no
 
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