Basics of Sport Management - PMNG150C
Title: Basics of Sport Management
Guaranteed by: Department of Sport Management (51-300100)
Faculty: Faculty of Physical Education and Sport
Actual: from 2024
Semester: winter
Points: 0
E-Credits: 3
Examination process: winter s.:
Hours per week, examination: winter s.:2/0, C+Ex [HT]
Capacity: 40 / unknown (unknown)
Min. number of students: unlimited
4EU+: no
Virtual mobility / capacity: no
Key competences:  
State of the course: taught
Language: English
Teaching methods: full-time
Level:  
Note: course can be enrolled in outside the study plan
enabled for web enrollment
priority enrollment if the course is part of the study plan
Guarantor: PhDr. Tomáš Ruda, Ph.D.
Teacher(s): PhDr. Tomáš Ruda, Ph.D.
WS schedule   Noticeboard   
Annotation -
The course presents sequential managerial activities - planning, organizing, selecting and deploying staff, leadership, and control and shows their applications in the field of sport. Apart from the above, it also deals with basic marketing activities. On the following dates: the 6th of December, the 13th of December, and the 20th of December (from 11:00 a.m.), the class is going to take place online. Link: https://teams.microsoft.com/l/meetup-join/19%3ameeting_MDg4NGM5NmMtOTQ0Ny00MDA4LWEwNjktMzk2YTYyZDliNjk4%40thread.v2/0?context=%7b%22Tid%22%3a%22e09276da-f934-4086-bf08-8816a20414a2%22%2c%22Oid%22%3a%22d67de9a4-7265-471f-8c25-380be233caca%22%7d
Last update: Kaprálková Michaela, Ing. Mgr., M.A., Ph.D. (05.12.2022)
Aim of the course

Students will gain a basic overview of activities in the management and operation of sports organizations and clubs. As part of the exam project, they apply the acquired knowledge to a practical example of a sports club.

After completing the course, the student is able to

    • Define the concepts of management, manager, sports management, and sports manager;
    • specify three areas of management definitions;
    • describe the essence of planning, delineate strategic planning, and analyze its structure for sports organizations;
    • analyze the organizing process, define the span of management, graphically represent models of organizational structures, and describe their advantages and disadvantages in terms of the management process;
    • understand and create a job describtion
    • structure the procedure for selecting employees from external and internal sources;
    • describe and explain the principles of voluntary work in sports, its advantages, and disadvantages;
    • describe and explain Theory X and Theory Y in the managerial function of people management;
    • create an offer for a sponsor;

    After completing the Basics of Sport Management course, the student is capable of communicating information about management issues clearly and persuasively.

    Furthermore, the student is able to engage in the functioning of a sports organization at a junior level.

Last update: Ruda Tomáš, PhDr., Ph.D. (22.10.2023)
Course completion requirements

Presentation of projects - credit
Written exam

Last update: Ruda Tomáš, PhDr., Ph.D. (31.10.2023)
Literature -

Basic:
GALLO, C. The innovation secrets of Steve Jobs: insanely different: principles for breakthrough success. New York: McGraw-Hill, 2011. 272 p. ISBN 9780071636087.
WEIHRICH, H., KOONTZ, H. Management: A global perspective. Tata McGraw-Hill, 2005. 600 p. ISBN 9780071239462.
KOTLER, P., KELLER, K. L. Marketing Management with MyMarketingLab, Global Edition. Pearson Education Limited, 2015. 716 p. ISBN 9781292092737.
SINEK, S. Leaders eat last: Why some teams pull together and others don't. Penguin, 2014. ISBN 9781591848011.

Other:
MILLIGAN, A. Brand it like Beckham: The story of how brand Beckham was built. 2nd edition. London: Marshall Cavendish Business, 2010. 223 p. ISBN 978-981-4276-93-1.
NEWMAN, T. et al. Social media in sport marketing. 1st edition. London, New York: Routledge, 2017. 202 p. ISBN 978-1-934432-78-5.
PEDERSEN, P., MILOCH, K. S., LAUCELLA, P. Strategic sport communication. USA: Human Kinetics, 2007. 396 s. ISBN-13: 978-0-7360-6524-5.
SINEK, S. Start with why: How great leaders inspire everyone to take action. Penguin, 2009. ISBN 9780241958223.
STOLDT, G. C., DITTMORE, S., BRANVOLD, S. Sport public relations: managing organizational communication. USA: Human Kinetics, 2006. 376 s. ISBN-13: 978-0-7360-5340-2.

Last update: Ruda Tomáš, PhDr., Ph.D. (31.10.2023)
Requirements to the exam

Presentation of projects - credit
Written exam

Last update: Ruda Tomáš, PhDr., Ph.D. (31.10.2023)
Syllabus -

1. Basic terms - theory of management
2. Managerial competencies
3. Strategic planning and analysis in sport
4. Human resource management
5. Corporate social responsibility
6. Good governance
7. Marketing, PR, sponsoring, branding 

Last update: Ruda Tomáš, PhDr., Ph.D. (31.10.2023)
Learning resources

Individual consultations are possible within consultation hours, communication via e-mail, or via ZOOM.

Last update: Kaprálková Michaela, Ing. Mgr., M.A., Ph.D. (02.11.2022)