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The aim of the course is to acquaint students with the basic theories of media communication, media competencies, the concept of media literacy, the current situation and the use of media in the teaching process, to characterize individual media competencies and to lead to critical reflection of media content. 1. History of media education and its concept. 2. Anchoring media education in legislative documents in the Czech Republic. 3. Basic concept and justification of the need for media education in the present. 4. Basic media theory. 5. Media research in the past and present. 6. Media literacy and civil society. 7. Competences in the field of media education. 8. Positives and negatives of media influence. 9. Media and virtual reality. 10. Analysis of media products
Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)
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The aim of the course is to familiarize students with the basics of mass media communication, its differences from face-to-face communication, understanding the mechanisms of the media environment and the ability to analyze individual media products. To get acquainted with the basics of media research and its implementation. Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)
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The course has 5 credits according to ECTS, the total workload of the student corresponds to 150 hours. The expected preparation time for 1 hour is 25 minutes, self-study of literature (for the whole semester) 20 hours, work with study materials (for the whole semester) 10 hours, completion of mid-term tasks (for the whole semester) 25 hours. Seminar paper 12 hours, preparation for kz 6 hours. Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)
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BAKAN, J. (2013). Dětství pod palbou: jak velký byznys ovlivňuje děti. Praha, Triton. JEŘÁBEK, H. (1997). Paul Lazarsfeld a počátky komunikačního výzkumu. Praha, Karolinum. JIRÁK, J., Köpplová, B. : Masová media. Praha, Portál 2009 JIRÁK, J., Mičenka, Rozumět mediím, základy mediální výchovy pro učitele. Partners Czech, Praha 2006 KALVAS , F. (2009). Nastolování agendy : role masové a interpersonální komunikace osobní zkušenosti a genderu. ZU, Plzeň. KONEČNÝ, Š. (2011). Fenomén lhaní v prostředí internetu. Brno, MU. MACKOVÁ, A. (2017). Nová media v politické komunikaci. Brno MU. SEDLÁKOVÁ, R. (2014). Výzkum medií. Praha, Grada. VYSEKALOVÁ, J.(2007). Psychologie reklamy : nové trendy a poznatky. Praha, Grada. ŽANTOVSKÝ, P. (2018). Čítanka z teorie masové komunikace, Praha, Oeconomia. Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)
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Theory of massmedia communication The role of the media in society History of Media and Media Research Advertising analytics Analysis of news Media and violence Impulses for the creation of a school film State, public and private media Critical reflection of media communication Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)
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is able to specify media communication and its typical features will be able to distinguish between different types of media institutions and their roles is able to characterize the criteria of media influence and the importance of viewership can characterize the effect of media on children and teenagers is able to specify the legislative framework in which the media operate is capable of critical analysis of media output Last update: Syřiště Ivo, PhDr., Ph.D. (12.09.2024)
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