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It evolves knowledge gained from the course SWI032 and solves concrete situations in the business world both in the abstract and in the practical way.
Last update: Zavoral Filip, RNDr., Ph.D. (04.04.2001)
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Philip Kotler: MARKETING MANAGEMENT, Grada Publishing, Praha 2001/dotisk 2003 P.A.Samuelson a W.D. Nordhaus: EKONOMIE, Nakladatelství Svoboda, Praha 1991 Paul Heyne: EKONOMICKÝ STYL MYŠLENÍ , VŠE Praha 1991 Bradley R. Schiller: MAKRO EKONOMIE, Computer Press, Brno 2004 Bradley R. Schiller: MIKRO EKONOMIE, Computer Press, Brno 2004 Last update: T_KSI (09.05.2006)
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Reporting of the results of the business, main types of decision making processes, financial accounting and the role of managerial accounting, practical examples
Assets, liabilities, shares, financial statements, balance sheet, income statement, cash flow, budgeting, taxes, depreciation, overhead, costs, revenues.
Differential analysis, break even, pricing/costing main issues, "make or buy" decisions, decision tree
Time value of the money, financial management, present value, future value, discount rates, nominal and effective rates, perpetuity, annuity, compounding periods of interests.
Optimization of capital structure, analysis of financial statements, ratio analysis, internal rate of return, return on the equity, net present value, investment decision making, investment and theory of the market, theory of portfolio optimization
Financing of the business, debt, shares, loans, shareholder equity and relation to opportunity costs of resources, future cash flow, risks, returns and decisions, value of the firm and the methods of its calculations
Career trade off, ethics and the relations towards business, lobby and corruption, institutional framework and its role, tradition, impacts of legal conditions and government influence. Last update: Zavoral Filip, RNDr., Ph.D. (08.06.2007)
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