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A tutorial course about the business world. It is focused on basic notions and disciplines of economy, their mutual relationships and connections.
Last update: Zavoral Filip, RNDr., Ph.D. (04.04.2001)
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Philip Kotler: MARKETING MANAGEMENT, Grada Publishing, Praha 2001/dotisk 2003 P.A.Samuelson a W.D. Nordhaus: EKONOMIE, Nakladatelství Svoboda, Praha 1991 Paul Heyne: EKONOMICKÝ STYL MYŠLENÍ , VŠE Praha 1991 Bradley R. Schiller: MAKRO EKONOMIE, Computer Press, Brno 2004 Bradley R. Schiller: MIKRO EKONOMIE, Computer Press, Brno 2004 Last update: T_KSI (09.05.2006)
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Introduction, basic concepts (opportunity costs, scarcity, trade off, law of demand and supply)
Microeconomy - how the firm makes the business (the law of increasing costs, marginal product, costs, profit, economies of scale, short run and long run, competition, monopoly, oligopoly, cartel, trust, marginal productivity, theory of wages, taxes
Macroeconomy, the role of estate (employment, price stability,outline of the macroeconomic's theory, classical, Keynesian, monetarist theory and policy, banking system, money creation and deposit expansion, demand, inflation, unemployment)
International business and trade, comparative advantage, opportunities and pitfalls of international trade
Investment, risks and returns relations, portfolio, theory of the market
Marketing management, how to sell whatever
Political economy and its relation to the business
Situational leadership
Strategical consideration of the business Last update: Zavoral Filip, RNDr., Ph.D. (08.06.2007)
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