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Course, academic year 2022/2023
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Digital technology as a business: history and future - NAFF002
Title: Digitální technologie jako byznys: historie a budoucnost
Guaranteed by: Department of Software and Computer Science Education (32-KSVI)
Faculty: Faculty of Mathematics and Physics
Actual: from 2021
Semester: winter
E-Credits: 3
Hours per week, examination: winter s.:2/0 [hours/week]
Capacity: unlimited
Min. number of students: unlimited
Virtual mobility / capacity: no
State of the course: not taught
Language: Czech
Teaching methods: full-time
Guarantor: Ing. Petr Koubský, CSc.
Annotation -
Last update: T_KSVI (13.05.2015)
The aim of the course is to teach students to think about digital technology with two new ways: first, in historical context, both in economic and business terms. This will complement the usual two basic views, ie. Users' ("riding a car") and technological ("look under the hood"). Graduate should be able to analyze business models of current and future digital technology, distinguish marketing and promotion from reality, explain and predict to some extent evolution in digital markets. Interpretation is based on specific examples and stories from which we aim to generalize the needy.
Literature -
Last update: T_KSVI (06.05.2015)


Erik Brynjolfsson & Andrew McAfee; The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies (2014) Česky jako Druhý věk strojů, Jan Melvil Publishing 2015.


Tyler Cowen; Average Is Over: Powering America Beyond the Age of the Great Stagnation (2013)

Steven Levy; Hackers: Heroes of the Computer Revolution - 25th Anniversary Edition (2010)

John Markoff; What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry (2005)

Evgeny Morozov; The Net Delusion: The Dark Side of Internet Freedom (2011)

Evgeny Morozov; To Save Everything, Click Here: The Folly of Technological Solutionism

Syllabus -
Last update: T_KSVI (06.05.2015)

1. Technologies, history, and history of technology

2. Predecessors, computing before computers

3. Digital data, implications of digitalization

4. World War II and acceleration of technological progress

5. Silicon Valley and personal computer

6. Internet before 1994

7. Money and investors

8. Internet since 1994

9. Copyright

10. Startup

11. Artificial intelligence

12. Technologies of foreseeable future

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