|
|
Files | Comments | Added by | |
Syllabus 2022.pdf | Sylabus 2022 | Bc. Jana Poskerová |
|
||
The course analyzes investment opportunities, the legal and economic environment in Central and Eastern Europe. Students will learn about the business networks operating in this fast developing environment. There will be a special emphasis on the re-integration of the economies of the region into the global economy. The course will analyze the region in terms of sectors (Banking/Capital Markets, Retail, Utilities, Real Estate…) and will also feature guest speakers (practitioners) from different business areas. Last update: Vykoukal Jiří, doc. PhDr., CSc. (17.06.2019)
|
|
||
Upon completion of this course, the student will:
Last update: Šindelář Jakub, Mgr. (15.02.2021)
|
|
||
Recommended Reading:
Last update: Šindelář Jakub, Mgr. (15.02.2021)
|
|
||
Seminar, discussion. The seminar is held in person. Last update: Poskerová Jana, Bc. (17.02.2022)
|
|
||
COURSE REQUIREMENTS (modified due to COVID-19 measures):
Students have to prepare a country profile of one country of the region as a commentary (plus short classroom/online presentation). The presentation should include basic facts about the country and then have a focus on the economy: economic development, major industries, major foreign trade partners, foreign direct investment. The format of the presentation is up to the student, but should be guided by the idea of an “investment story”: Why should a firm do business in this country? Why should the country be your next investment destination? What are the main problems that can derail the country’s economic growth? (Explain them and their possible negative effects).
Students have to think a BUSINESS IDEA in Central and Eastern Europe and prepare a Business Plan (Customer Analysis, Competitor Analysis, Market Analysis, Environmental Analysis, Self Analysis, Strategy Development). Grading Scale Last update: Šindelář Jakub, Mgr. (15.02.2021)
|
|
||
Schedule 1. The CEE Region in Historical Context 2. Banking and Capital Markets in CEE 3. The CEE Retail Market 4. Utilities and Energy Markets 5. Marketing in CEE 6. Mid Term Exam (modified due to COVID-19 measures) 7. The CEE Real Estate Market 8. Transportation and Infrastructure in CEE 9. Public Relations and the Media Landscape in CEE 10. Human Resources Management in CEE 11. Travel and Tourism in CEE 12. Presentations 13. Final Exam (modified due to COVID-19 measures) Last update: Šindelář Jakub, Mgr. (15.02.2021)
|