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Course, academic year 2023/2024
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Communications Research - JSM311
Title: Communications Research
Guaranteed by: Department of Sociology (23-KS)
Faculty: Faculty of Social Sciences
Actual: from 2023
Semester: summer
E-Credits: 9
Examination process: summer s.:
Hours per week, examination: summer s.:2/1, Ex [HT]
Capacity: 14 / 14 (16)
Min. number of students: unlimited
4EU+: no
Virtual mobility / capacity: no
State of the course: taught
Language: English
Teaching methods: full-time
Teaching methods: full-time
Note: course can be enrolled in outside the study plan
enabled for web enrollment
priority enrollment if the course is part of the study plan
Guarantor: prof. PhDr. Hynek Jeřábek, CSc.
doc. PhDr. Dino Numerato, Ph.D.
Teacher(s): prof. PhDr. Hynek Jeřábek, CSc.
Class: Courses for incoming students
Annotation -
The course explores the research activities of Paul Lazarsfeld, Robert K. Merton and their colleagues on radio audiences, newspaper, book and magazine readers, film- doers, and participants in interpersonal communication. It focuses on the period between 1931 and 1949. It documents in detail research studies by Lazarsfeld and his immediate colleagues on these subjects published during this period. However, primary attention is devoted to the research workshop, to research methods, examples of their imaginative use, methods of data presentation, interesting interpretations, and innovative findings made by Lazarsfeld and his colleagues. The next part of the course analyses the work of Elisabeth Noelle-Neumann from the Institute for Demoskopie in Allensbach, Gabriel Weimann from Haifa and many other followers of the communications research. The last - newest literature - is the paper published in January 2022 with the authorship by Elihu Katz: His Master's Voice. Course finished
with the online communications research of 11th September issue as an example of just-in-time research.
Last update: Jeřábek Hynek, prof. PhDr., CSc. (15.02.2023)
Literature -

Obligatory literature:

Cantril,H.-Gaudet,Hazel-Herzog,Herta (1940) : The Invasion from Mars. A Study in the Psychology of Panic. Princeton, New Jersey, Princeton University Press 1940

Delia,J.G.(1987): Communication Research: A History. In: Berger,Ch.R.-Chaffee,S.H. eds.: Handbook of Communication Science. Newbury Park -,Sage 1987, pp.20-98

Jeřábek, H. (2019) Paul Lazarsfeld and the Origins of Communications Research. London: Routledge.

Jeřábek,H. (2006): Paul Lazarsfeld's Research Methodology (Biography, Methods, Famous Projects). Prague, The Karolinum Press (ISBN 80-246-1098-1)

Katz,E. (2021) : His Master’s Voice. International Journal of Communication 16(2022), Forum 608–615.

Katz,E. (1957) : The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. Public Opinion Quartely 21, (1957), 1, pp.61-78

Lazarsfeld,P.F.-Katz,E. (1955) : Personal Influence. The Part Played by People in the Flow of Mass Communications. New York, The Free Press 1955

Schmidt, Ralph E. - Thomas Petersen (2022): Beyond Marienthal: The Relationship Between Elisabeth Noelle-Neumann and Paul F. Lazarsfeld. International Journal of Communication 16(2022), Forum 664–672.

Weimann,G. (1994) : The Influentials. People Who Influence People. Albany, State University of New York Press 1994

Recommended literatur for seminar papers:

Gaudet,Hazel: A Model for Assessing Changes in Voting Intention. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.428-438

Granovetter,M.S. (1973) : The Strength of Weak Ties. American Journal of Sociology 78, (1973), 6, pp. 1360-80

Herzog,Herta (1938): Why Did People Believe in the Invasion from Mars? In: Lazarsfeld-Rosenberg eds.: (1955): The Language of Social Research. New York, The Free Press 1955, pp. 420 - 428

Katz,E. (1963) : The Diffusion of New Ideas and Practices. In: Schramm,W. ed.: The Science of Human Communication. New York, Basic Books 1963, pp. 77-93

Lazarsfeld,P.: Evaluationg the Effectiveness of Advertising by Direct Interviews. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp. 411-419

Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, selected chapters.

Lazarsfeld,P.F. - Kendall, Patricia L.(1948): Radio Listening in America: The People Look at Radio - Again. New York, Prentice-Hall 1948

Lazarsfeld,P.F. - Stanton,F.N. eds.(1941): Radio Research 1941. (New York, Duel,Sloan and Pearce 1941; any chapter 10 or more pages long

Lazarsfeld,P.F. - Stanton,F.N. eds.(1944): Radio Research 1942 - 1943. New York, Duell, Sloan and Pearce 1944 ? any chapter 10 or more pages long

Lazarsfeld,P.F. - Stanton, F.N. eds.(1949): Communications Research 1948 - 1949. New York, Harper & Brothers 1949 ? any chapter 10 or more pages long

Lowery,Shearon - De Fleur,M.L. (1983) : The People'Choice: The Media in a Political Campaign. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. London, Longman 1983, pp.86-112

Lowery,Shearon - De Fleur,M.L. (1983) : Personal Influence: The Two - step Flow of Communication. in: Lowery-De Fleur: Milestones in Mass Communication Research. Media Effects. New York- , Longman 1983, pp. 176-203

Merton, R.K.- Fiske, Marjorie - Curtis, Alberta (1946): Mass Persuasion. The Social Psychology of a War Bond Drive. New York-London, Harper & Brothers Publ. 1946 (cited according edition Westport, Conn., Greenwood Press Pbl. 1971), pp.1-19

Metron,R.K. - Kendall, Patricia L.: The Focused Interview. In: Lazarsfeld-Rosenberg eds.(1955): The Language of Social Research. New York, The Free Press 1955, pp.476-489

Morrison, D.E. (1978b) : The Beginnings of Modern Mass Communication Research. Archives Européennes de Sociologie, 19, (1978), 2, pp.347-359

Last update: Jeřábek Hynek, prof. PhDr., CSc. (29.01.2022)
Syllabus -

1. Introduction - Foundation of Communication Research

2. Austrian Radio Audience Research - Paul Lazarsfeld's RAVAG Report

3. Princeton Radio Project - The Leading Project in the Beginnings of Mass Communications Research

4. Attitude Formation Research, Panel Study Method and Opinion Leaders Discovery

5. Mass Communication and Interpersonal Communication - Two Main Topics

6. Two-step Flow of Communications Hypothesis and its Counterparts. His Master’s Voice by Elihu Katz

7. Mass Media Influence: Invasion from Mars - A Study of Panic Created by a Radio Broadcast and Study of Mass Persuasion - War Bond Drive

8. Influentials and Types of Influentials (Local and Cosmopolitan Influentials)

9. Interpersonal Communication and Interpersonal Influence

10. Methods of Studying Opinion Leadership

11. Personality Strength Scale - A Method for Opinion Leaders Identification

12. International Communication On-line Research

Last update: Jeřábek Hynek, prof. PhDr., CSc. (15.02.2023)
 
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