SubjectsSubjects(version: 964)
Course, academic year 2024/2025
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English for Marketing II - JLB046
Title: Angličtina pro marketing II
Guaranteed by: Centre for Language Learning and Pedagogical Training (23-KJP)
Faculty: Faculty of Social Sciences
Actual: from 2023
Semester: summer
E-Credits: 3
Examination process: summer s.:
Hours per week, examination: summer s.:0/2, Ex [HT]
Capacity: unknown / 69 (78)
Min. number of students: unlimited
4EU+: no
Virtual mobility / capacity: no
State of the course: taught
Language: English
Teaching methods: full-time
Note: course can be enrolled in outside the study plan
enabled for web enrollment
priority enrollment if the course is part of the study plan
Guarantor: Mgr. Iva Stružková
Teacher(s): Mgr. Iva Stružková
Class: Courses for incoming students
Pre-requisite : JLB045
In complex incompatibility with: JLB053
In complex pre-requisite: JLM001
Files Comments Added by
download Presentations- Phrases.doc Presentations- Phrases Pamela Danielle Cotte, M.A.
download Presentations- Signposting Language.doc Presentations- Signposting Language Pamela Danielle Cotte, M.A.
download Presentations- Structure and Preparation.doc Presentations- Structure and Preparation Pamela Danielle Cotte, M.A.
Annotation -
This is the second part of a two part course. It is designed for non-native speakers who would like opportunities to study and discuss issues and ideas associated with marketing and PR. A prerequisite for this course is a successfull completion of the winter term JLB045. The objective of this course is for students to expand their vocabulary in terms of marketing, to improve their communication and academic skills.
Last update: Stružková Iva, Mgr. (27.01.2022)
Aim of the course -

The objective of this course is to bridge the gap between general secondary school English and the needs of a university student. After the course students should be able to communicate in both oral as well as written form, follow business and marketing lectures in English with ease, to present and discuss related topics in English and to do an internship abroad.

Last update: Stružková Iva, Mgr. (15.01.2021)
Literature -

Prescribed Literature:

Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 

Paterson K,Wedge R. : Oxford Grammar for EAP, Oxford University Press 2013

Recommended Literature:

Duckworth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Units 1-10)

Raymond Murphy: English Grammar in Use, Cambridge University Press

Useful links:

https://en.oxforddictionaries.com/

http://www.uefap.com/

www. marketingweek.com

www.adweek.com

Last update: Stružková Iva, Mgr. (19.01.2023)
Teaching methods -
Various approaches will be used. Students will get acquainted with the specific vocabulary and its content on the basis of the texts.
Emphasis will be placed on communication skills and active use of English. The main methods used will be pair work, group work, and sometimes individual work.
Students are expected to prepare for sessions and to participate actively in classroom activities and discussions.
Last update: Stružková Iva, Mgr. (15.01.2021)
Requirements to the exam -

 

FINAL  ASSESSMENT

The total assessment  will consist of the following  parts    (TOTAL 100%)

Final Assessment Scale: 0-50%  = F; 51-60% = E; 61-70 %  = D; 71-80% =C; 81-90% = B; 91% and more =A

1)     10% Graph description;  MANDATORY; written in the class;  for all students using advanced vocabulary and  required structure of an introductory sentence Length: 180-200 words.

2)     30 % Presentation MANDATORY for all including presentation delivery and presentation peer feedback. Length: 220-300 words; sample in SIS. Students must register for one of the dates according to Course Plan. Presentation must be delivered in the seminar by 18.5. The Presentation must include a relevant graph, chart or another data set.

3)     40% Final Test MANDATORY for all  The test will include reading comprehension, vocabulary, summary, academic/formal style, and writing assignment from the marketing field based on Handouts from this term. Pass level 60%.

4)     10% Debate participation MANDATORY for all  * Debate participation  may be replaced by active participation in the workshop with Mr. Angus Grundy or active participation in discussion with Eva Lustig. More details concerning students' mandatory feedback to those events are to be announced in March.

5)     10%  REGULAR STUDENTS class work and homework :  active participation, regular attendance, regular submission of  written HW (e.g. presentation swot analysis, OOH response, crisis communication). More details to be given weekly by email.

         10% SELF-STUDY commercial analysis Length: 400-500 words

SELF STUDY - all above mentioned parts

Last update: Stružková Iva, Mgr. (30.01.2024)
Syllabus -

Topics  (the orded may be changed):

Témata (pořadí témat může být  změněno podle potřeby, termíny plánovaných debat budou oznámeny v průběhu semestru)

1.            Course introduction; Presentations

2.            Formal and informal style

3.            Above, below and through the line.

4.            Crisis communication. 

5.            Hedging. Social Media

6.            Buzz marketing. 

7.            Press release

8.            Artificial Intelligence

9.            Outdoor advertising

10.          Political marketing

Last update: Stružková Iva, Mgr. (22.01.2023)
Entry requirements -

 Successful completion of winter term JLB045 English for marketing I. is a prerequisite for enrolment in the summer course. The required level of English is at least level B2 upper-intermediate (European Reference Framework), otherwise students may not be able to follow the lessons. Level B2+ is preferable. 

Last update: Stružková Iva, Mgr. (15.01.2021)
 
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