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English for Marketing I - JLB045

Title:	Angličtina pro marketing I
Guaranteed by:	The Language Centre (23-KJP)
Faculty:	Faculty of Social Sciences
Actual:	from 2009 to 2010
Semester:	winter
E-Credits:	2
Examination process:	winter s.:
Hours per week, examination:	winter s.:0/3, C [HT]
Capacity:	unknown / unlimited (unknown)
Min. number of students:	unlimited
4EU+:	no
Virtual mobility / capacity:	no
State of the course:	taught
Language:	English
Teaching methods:	full-time
Teaching methods:	full-time
Note:	course can be enrolled in outside the study plan enabled for web enrollment

Guarantor:	RNDr. Jana Jílková, Ph.D.
Class:	Courses for incoming students

Examination dates Schedule Noticeboard

Annotation -

Last update: JILKOVA (18.09.2011)

This is the first of a two part course in advanced English communication. It is designed for non-native speakers who would like opportunities to study and discuss issues and ideas associated with business and marketing.
A prerequisite for this course is a required minimum knowledge of intermediate to upper-intermediate level so that students are able to read articles on business and marketing also from the internet or professional journals. The objective of this course is to expand their vocabulary in terms of business and marketing collocations, to improve their communication skills and to achieve accuracy in grammatical structures. Students will need the specific language when attending the lectures in English, while reading professional journals and books that have not been translated into Czech and last but not least in discussions and discourses when expressing their opinions on particular marketing-related topics. Students gradually learn the language of discussions and negotiations.

"You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere." (Lee Iacocca)

Aim of the course -

Last update: JILKOVA (13.09.2011)

The objective of this course is to bridge the gap between general secondary school English and the needs of a university student. After the course students should be able to follow business and marketing texts and lectures in English with great ease, to discuss related topics in English and to do the internship abroad in an English speaking country.

Literature -

Last update: JILKOVA (13.09.2011)

Prescribed Literature:

Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Lekce 1-10)

Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (Lekce 1-30)

http://e4marketing.pbworks.com

http://www.nicenet.org

Recommended Literature:

Raymond Murphy: English Grammar in Use, Cambridge University Press

Other relevant resources, including the internet.

Materiály na internetových stránkách

http://www.bbc.co.uk

http://www.economist.com

http://www.ft.com

http://www.guardian.co.uk

http://www.nationalgeographic.com

http://www.timesonline.co.uk/tol/news

http://www.worldnews.com

http://fsvzimni.pbwiki.com

Teaching methods -

Last update: JILKOVA (13.09.2011)

Various approaches, including content-based, will be used. Students get acquainted with the specific vocabulary and its content on the basis of the texts.

Emphasis will be placed on communication skills. The main methods used are pair work, group work, and sometimes individual work.

Students are expected to prepare for sessions, to participate actively in classroom activities and discussions.

Requirements to the exam -

Last update: JILKOVA (13.09.2011)

I.To pass two written tests (pass level 65%, time 45 minutes) during the autumn semester comprising 50 points. The tests consist especially of "multiple choice", "gap filling", "word formation", "matching", "explanation", "word/statement definition" exercises. There may be an essay part of up to 140 words. There is no translation. There is only one trial.

II.The first test is based on topics 1-5, Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Units 1-5), Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (Units 1-30)

III.The second test focuses on topics 6-10, Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Units 6-10), Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (Specified Units 1-30)

°If a student has not fullfilled the conditions described above, they will have to take a complex test (pass level: 70%, time 60 minutes) comprising 65points in the examination period. In that case there are 2 trials.

VI. Attendance is optional, though recommended.

V. There are no dictionaries allowed.

VI. Honesty: students who will be caught cheating during the test will be disqualified and will have to try again in compliance with the above conditions.

Students are required to pass the test to be able to enroll in the spring course.

Last update: JILKOVA (13.09.2011)

Podmínky k získání zápočtu:

I.Dva písemné testy v průběhu semestru /data budou oznámena hromadným emailem/ v rozsahu . Pro úspěšné splnění zápočtu je třeba dosáhnout 65% správných odpovědí z možných 50 bodů. Čas 45 minut. Testy obsahují různá cvičení např. "multiple choice", "gapfilling", explanation, word formation, "matching". Je-li součástí testu esej, je v rozsahu do 140 slov. Test je založen na probrané látce a níže uvedených materiálech.

II. První test je z převážné části zaměřen na témata 1-5, učebnici Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Kapitoly 1-5)a Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (vybrané kapitoly 1-30). Studenti mají pouze jeden pokus.

III. Druhý test se soustřeďuje z převážné části na témata 6-10, učebnici Duck worth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Kapitoly 6-10)a Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008 (vybrané kapitoly 1-30). Studenti maji pouze jeden pokus.

°Studenti, kteří nesplní podmínku k zápočtu uvedenou v bodu I., tj. jeden z testů neudělají { tj. absence při psaní obou testů či pouze jednoho z nich nebo nedosáhnout požadované úrovně apod./, budou psát komplexní test ve zkouškovém období. Test bude v rozsahu 65 bodů a bude třeba dosáhnout minimálně 70% úspěšných odpovědí. Čas 60 minut. Test je založen na všech materiálech zmíněných výše. Tento test mohou studenti opakovat 1x, mají tedy celkem 2 pokusy.

IV. Účast na hodinách se doporučuje, ale není podmínkou k získání zápočtu.

V.Při psaní testu nesmějí studenti používat slovníky ani jiné pomůcky.

VI.Čestnost: předpokládá se, že studenti nebudou při psaní testu podvádět, v opačném případě bude příslušný pokus anulován a studenti budou muset psát test znovu podle podmínek uvedených výše.

VI. Získání zápočtu je podmínkou k zapsání do 2. části kurzu v letním semestru.

Syllabus -

Last update: JILKOVA (13.09.2011)

1. Meet your business partners. The marketing mix 1. Brainstorming.

2. New way of thinking about marketing. Making suggestions. Motivation.

3. Managing projects. Marketing strategies.

4. Ideas and innovations. Presenting. Research.

5. Customer service. The market environment. Products and services.

6. Ethical business. Marketing ethics. Customer relationship management.

7. Making decisions. New product development. Price.

8. Outsourcing. The marketing budget. Branding.

9. Negotiating solutions. Legal aspects of marketing.

10. New business. Market segmentation. Customer needs and behaviour.

The materials provided to students and used during the course are exclusively for the purpose of study for registered members of the course English for Marketing 1. They are not intended for wider distribution. Any wider distribution of these course materials is permitted only with the express consent of the course providers, and in the absence of such consent is forbidden.

Entry requirements -

Last update: JILKOVA (13.09.2011)

The required level of English is at least the level B1 - intermediate- otherwise students may not be able to follow the lessons, though B2 is preferable.