Subjects

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Electronic Media Genres - JKM243

Title:	Electronic Media Genres
Czech title:	Žánry elektronických médií
Guaranteed by:	Department of Media Studies (23-KMS)
Faculty:	Faculty of Social Sciences
Actual:	from 2024
Semester:	summer
E-Credits:	6
Examination process:	summer s.:combined
Hours per week, examination:	summer s.:1/1, MC [HT]
Capacity:	30 / 30 (30)
Min. number of students:	10
4EU+:	no
Virtual mobility / capacity:	no
State of the course:	taught
Language:	English
Teaching methods:	full-time
Note:	course can be enrolled in outside the study plan enabled for web enrollment priority enrollment if the course is part of the study plan

Guarantor:	Györgyi Rétfalvi, Ph.D. prof. MgA. Martin Štoll, Ph.D.
Teacher(s):	Györgyi Rétfalvi, Ph.D.
Class:	Courses for incoming students

Examination dates SS schedule Noticeboard

Annotation

This course deals with the problems and opportunities of the application of genre based typologies in media content analyses. The visual electronic media genres possess collective identity which is recognized by both the content producers and audiences relatively equally. This overtime changing collective identity can be captured in the purposes of the media text, the different form related characteristics and in the relationship between the given media text and the reality. What are the common and different characteristics of a news item, a documentary, a talent show, a propaganda video or a streaming drama, that is what we will be talking about.

Last update: Rétfalvi Györgyi, Ph.D. (14.01.2025)

Aim of the course

The aim of the course is to develop the skills necessary to to critically evaluate the applicability of genre-related categorizations in media content analysis.

Last update: Rétfalvi Györgyi, Ph.D. (14.01.2025)

Course completion requirements

40% group presentation

60% written exam

Final grade spectrum: A: 91-100 B: 81-90 C: 71:80 D: 61:70 E: 51:60 Fail: less than 51

Last update: Rétfalvi Györgyi, Ph.D. (14.01.2025)

Literature

Obligatory readings:

McQuail, D. (2007). McQuail’s mass communication theory Denis McQuail. TPB.

Gálik, M., & Vogl, A. (2015). In Pluralism of Media Types and Media Genres. In. Valcke, P., Sükösd, M., Picard, R.G. (eds) Media Pluralism and Diversity., Palgrave Macmillan. (pp. 67–81)

Nichols, B. (2017). Introduction to documentary. Indiana University Press.

Laskin, A. V. (2019). Defining propaganda: A psychoanalytic perspective. Communication and the Public, 4(4), 305–314. https://doi.org/10.1177/2057047319896488