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Methodological course JKD008 JKD018_.docx | Methodological Seminar - Syllabus | Mgr. Ing. Kateřina Turková, Ph.D. |
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The course aims to provide detailed information on qualitative and quantitative methods. And try out forms of media analysis within the Center for Media Studies (CEMES).
The methodological seminar is a joint course for the Czech and English Ph.D. programs. However, some sessions are split into a Czech and an English part. There will be online joint seminars via Zoom with Dr. Ormrod and Dr. Sheets Thibault, and students must also complete analytical assignments in their classes. On top of that, to complete the course, it will still be necessary to prepare an analysis at the Center for Studies (CEMES). Last update: Shavit Anna, Mgr., Ph.D. (04.09.2026)
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ACADEMIC OUTPUTS: 1. First written assignment - how to prepare a questionnaire. The students will select a topic from a list and prepare 8 questions for the quantitative research and 8 questions for the qualitative research (both for the same topic). They will get feedback on it. The list of topics will be available in the October 9 session. The deadline for it is 24 hours.
2. Assignment for (Post)Qualitative Research: A short academic autoethnographic essay (500–750 words) bringing the personal and the theoretical into dialogue in order to explore and question a selected aspect of your own (qualitative) research and/or your role as a researcher through theory-informed reflection. Each student will choose their own deadline for submitting the assignment. Following submission, a 20-minute individual online discussion will be held to reflect on the essay, explore the ideas developed through the assignment, and discuss emerging plans for the doctoral research. Example of an academic autoethnography by a doctoral researcher: Hodboď, V. (2023). In my secret life: Reflections on media life, learning, and research. Journal of Media Literacy Education, 15(1), 72–84. https://doi.org/10.23860/JMLE-2023-15-1-6.
3. Assignment 2 is linked to the Introduction to Quantitative Methods (individual) session with Penny Thibault.
4. Final assignment: A group work that deals with a small research project, potentially linked to an existing research project or research center. In this group work, students will form small research teams and develop a small research project, starting with a research question and including a (brief) theoretical framework, methodological design, corpus definition, data gathering, data analysis, and reporting. The focus will be on the methodological design, and the corpus will be kept small to ensure feasibility—a Czech-English group with Kateřina Turková and Irena Prázová. AI use and plagiarism rules (specifically related to the CEMES task): Students may use generative AI tools, such as ChatGPT, Copilot, Gemini, Perplexity and similar, provided that the following conditions are met. Specifically, they may be used for the purposes of proofreading, translations or searching for sources. On the contrary, the prohibition of use strictly applies to the text creation, analysis or personal and sensitive data processing. Any use must be cited in the final output in accordance with academic rules. Generative AI tools will not be used to evaluate student outputs. Any violation of these rules will lead to a reduction in grade, failure to complete the course or disciplinary proceedings, depending on its severity. Only compliance with the aforementioned rules will guarantee the fulfilment of the educational objectives of the course, protect equal conditions for all students, and also ensure their privacy. The aforementioned potential sanctions also apply to any plagiarism. Plagiarism is the unacknowledged use of someone else’s work as your own, even if unintentional. It can involve copying text, paraphrasing without citing the source, undisclosed collaboration with others, or using AI. To avoid plagiarism, students must always properly cite their sources, mark quotations, and acknowledge contributions from others and AI. The responsibility always lies with the student—if you work with AI and plagiarism is found, it is considered your plagiarism. (AI is a language model that generates text for you from other texts.) To detect plagiarism, FSV UK uses Turnitin, which is automatically integrated into Moodle, and I also privately use Copyleaks. Both tools can identify plagiarism and AI-generated texts. Plagiarism and unacknowledged AI use are reported, investigated and have serious consequences as per Dean’s provision 18/2015. https://fsv.cuni.cz/en/deans-provision-no-18/2015 Last update: Shavit Anna, Mgr., Ph.D. (04.09.2026)
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Berger, A. A. (1998). Media research techniques. SAGE. Bouvier, G., & Rasmussen, J. (2022). Qualitative Research Using Social Media. Routledge. Brennen, B. S. (2021). Qualitative research methods for media studies. Routledge. Wimmer, R. D., & Dominick, J. R. (2013). Mass media research. Cengage learning. Eckert, S., & Bachmann, I. (Eds.). (2022). Reflections on feminist communication and media scholarship: Theory, method, impact. Routledge. Flick, U. (2022). The SAGE Handbook of Qualitative Research Design. SAGE. Hansen, A., Cottle, S., Negrine, R., & Newbold, C. (1998). Mass communication research methods. NYU Press. Hitchcock, J. H., & Onwuegbuzie, A. J. (Eds.). (2022). The Routledge Handbook for Advancing Integration in Mixed Methods Research. Taylor & Francis. Leavy, P. (2022). Popularizing Scholarly Research: Research Methods and Practices. Oxford University Press. Lehtonen, M. (2000). The cultural analysis of texts. SAGE. Lindlof, T. R., & Taylor, B. C. (2017). Qualitative communication research methods. SAGE. Neuendorf, K. (2002). The content analysis guidebook. SAGE. Perri 6, & Bellamy, C. (2012). Principles of Methodology. Research Design in Social Science.SAGE. Quan-Haase, A., & Sloan, L. (2022). The SAGE Handbook of Social Media Research Methods. SAGE. Riffe, D., Lacy, S., & Fico, F. (2014). Analyzing media messages: Using quantitative content analysis in research. Routledge. Silverman, D. (2005). Doing Qualitative research: A Practical Handbook. SAGE. Stokes, J. (2013). How to do media and cultural studies. SAGE. Vasquez, C. (2022). Research methods for digital discourse analysis. Bloomsbury Publishing. Last update: Shavit Anna, Mgr., Ph.D. (04.09.2026)
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Seminars - offline and online Last update: Shavit Anna, Mgr., Ph.D. (04.09.2026)
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Completion of all the assignments Last update: Shavit Anna, Mgr., Ph.D. (04.09.2026)
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JKD 008: Metodologický seminář, zimní semestr 2026 JKD 018: Methodological seminar, winter 2026 Lecturers: Anna Shavit, anna.shavit@fsv.cuni.cz (contact person for the course) Irena Prázová, irena.prazova@fsv.cuni.cz (Czech Ph.D. program part of the course) Markéta Supa, marketa.supa@fsv.cuni.cz (teacher of (post)qualitative research)
Time: 11:10 - 12:40
Lectures for the online part of the course: Penny Sheets Thibaut, P.H.Sheets@uva.nl
ANNOTATION: The course aims to provide detailed information on qualitative and quantitative methods. And try out forms of media analysis within the Center for Media Studies (CEMES). The methodological seminar is a joint course for the Czech and English Ph.D. programs. However, some sessions are split into a Czech and an English part. There will be online joint seminars via Zoom with Dr. Ormrod and Dr. Sheets Thibault, and students must also complete analytical assignments in their classes. On top of that, to complete the course, it will still be necessary to prepare an analysis at the Center for Studies (CEMES).
ACADEMIC OUTPUTS: 1. First written assignment - how to prepare a questionnaire. The students will select a topic from a list and prepare 8 questions for the quantitative research and 8 questions for the qualitative research (both for the same topic). They will get feedback on it. The list of topics will be available in the October 9 session. The deadline for it is 24 hours.
2. Assignment for (Post)Qualitative Research: A short academic autoethnographic essay (500–750 words) bringing the personal and the theoretical into dialogue in order to explore and question a selected aspect of your own (qualitative) research and/or your role as a researcher through theory-informed reflection. Each student will choose their own deadline for submitting the assignment. Following submission, a 20-minute individual online discussion will be held to reflect on the essay, explore the ideas developed through the assignment, and discuss emerging plans for the doctoral research. Example of an academic autoethnography by a doctoral researcher: Hodboď, V. (2023). In my secret life: Reflections on media life, learning, and research. Journal of Media Literacy Education, 15(1), 72–84. https://doi.org/10.23860/JMLE-2023-15-1-6.
3. Assignment 2 is linked to the Introduction to Quantitative Methods (individual) session with Penny Thibault.
4. Final assignment: A group work that deals with a small research project, potentially linked to an existing research project or research center. In this group work, students will form small research teams and develop a small research project, starting with a research question and including a (brief) theoretical framework, methodological design, corpus definition, data gathering, data analysis, and reporting. The focus will be on the methodological design, and the corpus will be kept small to ensure feasibility—a Czech-English group with Kateřina Turková and Irena Prázová.
Meeting dates: October 9, October 16, October 30, November 6, November 13, November 20, December 11 October 9, 11:10 a.m. Session 2 - Research funding options, H013 room Anna Shavit Information about the course, grants and sources of funding, and the first assignment Participation is obligatory. Joint session for both programs (Czech and English)
October 16, 11:20 - 12:40 English program Kateřina Turková, H011 room 1. Electronic information resources at FSV and UK - electronic information resources and their use in academic work (e-resources for teaching, science, and research) 2. Open access, digital resources, and repositories at CU - specific information resources for academic work and publication
October 16, 11:20 - 12:40 Czech program Irena Prázová, H013 room 1. Electronic information resources at FSV and UK - electronic information resources and their use in academic work (e-resources for teaching, science, and research) 2. Open access, digital resources, and repositories at CU - specific information resources for academic work and publication
October 30, 10:00 - 1:00 pm ONLINE Session with Penny Sheets Thibault, Quantitative methods, online lecture for both programs via Zoom. Joint session for both programs (Czech and English)
November 6, 11:10 - 12:40 English program Kateřina Turková H011 room 3. Specific tools for academic research - software for quantitative and qualitative social science research (e.g., SPSS, Atlas.ti)
November 6, 11:10 a. m. - 12:40 p.m. Czech program rena Prázová H013 room 3. Specific tools for academic research - software for quantitative and qualitative social science research (e.g., SPSS, Atlas.ti) November 13, 11.10- 12.40 Session with Markéta Supa, (Post)Qualitative Research, Joint session for both programs (Czech and English) H013 The first seminar will explore key terms in (post)qualitative research (e.g. power, agency, relationality, data, interpretation), aiming to deepen students’ existing knowledge and support a more critical, reflective, and doctoral-level engagement with theory and practice. It will also invite students to begin critically reflecting on their own positionality and its implications for their doctoral research. At the end of the seminar, the students will choose one academic paper from a selection provided by the lecturer to read in preparation for the second session. November 20, 11.10 am - 12:40 pm Session with Markéta Supa, (Post)Qualitative Research, Joint session for both programs (Czech and English) H013 The second session will build on the first through a reading-informed discussion, further developing students’ critical and reflective understanding of (post)qualitative research and the positionality within their own doctoral research. Part of the session will also be devoted to preparing for the academic autoethnographic essay assignment.
December 11, 11:20 - 12:40 English program Kateřina Turková H011
December 11, 11:30 a. m. - 12:40 p.m. Czech program H013 Irena Prázová 4. Citation policy and ethics - citation rules in academia (citation analysis, plagiarism, evaluation of research at CU, WoS) 5. Citation generators and managers - use of citation tools 6. Publication evidence, personal identifiers, and evaluation at FSS CU - rules for evidence publication activity at CU, science evaluation systems
End of the course Last update: Shavit Anna, Mgr., Ph.D. (04.09.2026)
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