Corporate Social Responsibility - JKB099

• Title: Corporate Social Responsibility
• Czech title: Corporate Social Responsibility
• Guaranteed by: Department of Marketing Communication and Public Relations (23-KMKPR)
• Faculty: Faculty of Social Sciences
• Actual: from 2022
• Semester: summer
• E-Credits: 3
• Examination process: summer s.:
• Hours per week, examination: summer s.:0/2, MC [HT]
• Capacity: unknown / unknown (20)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: not taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Additional information: http://Corporate Social Responsibility Fiday, 9:30–11:00AM, Google Meet link: https://meet.google.com/iee-qowo-kcs OR: ‪(US) [phone]‬ PIN: ‪844 883 800‬#
• Note: course can be enrolled in outside the study plan; enabled for web enrollment
• Guarantor: Ing. Bc. Petra Koudelková, Ph.D.
• Class: Courses for incoming students

Annotation

Last update: Ing. Bc. Petra Koudelková, Ph.D. (09.09.2021)

This course provides an introduction to principles of corporate social responsibility (CSR). The idea of companies as simply a wealth creating organizations with no obligations to the environment is no longer acceptable.
The course is focused on development of CSR, talks about similarly focused concepts such as CSV, Corporate Citizenship and, last but not least, touches on the latest trends that are crucial for this area (eg circular economy, SDG´s, etc.)

At the beginning of the semester, students get the theoretical background then individual case studies will be discussed.

Aim of the course

Last update: Ing. Bc. Petra Koudelková, Ph.D. (08.09.2021)

Students are able to detect the area of CSR, understand green marketing and green washing, three pillars of CSR and they have the ability to think critically.