SubjectsSubjects(version: 945)
Course, academic year 2023/2024
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The History and Theory of Marketing Communication - JKB013
Title: Dějiny a teorie marketingové komunikace
Guaranteed by: Department of Marketing Communication and Public Relations (23-KMKPR)
Faculty: Faculty of Social Sciences
Actual: from 2021
Semester: winter
E-Credits: 6
Examination process: winter s.:
Hours per week, examination: winter s.:2/0, Ex [HT]
Capacity: 50 / unknown (50)
Min. number of students: 10
4EU+: no
Virtual mobility / capacity: no
State of the course: taught
Language: Czech
Teaching methods: full-time
Teaching methods: full-time
Level: specialized
Additional information:
Note: course can be enrolled in outside the study plan
enabled for web enrollment
priority enrollment if the course is part of the study plan
Guarantor: Ing. Bc. Petra Koudelková, Ph.D.
Teacher(s): Ing. Bc. Petra Koudelková, Ph.D.
Incompatibility : JJB270
Is incompatible with: JJB270
Is pre-requisite for: JKB021
Is interchangeable with: JJB270
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