|
|
|
||
Last update: PhDr. Otakar Šoltys, CSc. (21.04.2008)
|
|
||
Last update: PhDr. Otakar Šoltys, CSc. (21.04.2008)
The aim of the subject is to enrich the active participants in media discourse by semiotic knowledge helping them to produce and interpret complex communicates of the contemporary media. |
|
||
Last update: PhDr. Otakar Šoltys, CSc. (21.04.2008)
Austin, J. L (2000).: Jak dělat věci se slovy. (Oxford 1962), Praha 2001 Hjelmslev, L.(1985): Jazyk. Praha: Academia Doubravová, J. (2002): Sémiotika v teorii a praxi. Praha: Portál Barthes, R. (1987) Mytologie. New York: Hill and Wang Fiske, J. (1992): Introduction to Communication Studies. London, New York: Routledge Grice, P.(1975): Logic and Conversation. In: Syntax and Semantics. Vol. 3 Speech Acts, Ed. Cole, J. - Morgan, L. New York, San Francisco, London Hajičová, E. ed (1975).: Studie z transformační gramatiky I. Praha, MFF UK Macura, Vl.(1992) : Šťastný věk. Praha: Pražská imaginace Macura, VL.(1993): Masarykovy boty. Praha: Pražská imaginace Mistrík, V. (1992): Vektory neverbálnej komunikácie. Bratislava: UK (skripta) Morris, Ch., W. (1971): Writings on the general theory of signs. New York: Routledge Piaget, J.: Inhelderová, B.(1970): Psychologie dítěte. Praha: SPN de Saussure, F. (1989, 1995): Kurs obecné lingvistiky. Praha: Odeon |
|
||
Last update: PhDr. Otakar Šoltys, CSc. (21.04.2008)
The complex description of the immanent development of the semiotics with regard to the media discourse, the study of secondary literature, the functional and structural analysis of the prototypical complex communicates and media events in contemporary media discoursa, pragmatic and qualitative actualizations. |
|
||
Last update: PhDr. Otakar Šoltys, CSc. (21.04.2008)
The regular and active presence during lectures accompanid by prepared inputs (incl. systemic study of semiotic themes in the Czech media production), and semiotic analysis of the chosen theme (from the List of themes) presented and defended during the oral examination. |
|
||
Last update: PhDr. Otakar Šoltys, CSc. (20.02.2010)
Magister level of FSV study of the media communication either as continuation of the bachelor level, or as a newcommer. |