Tourism Marketing - JJB251

• Title: Tourism Marketing
• Guaranteed by: Department of Marketing Communication and Public Relations (23-KMKPR)
• Faculty: Faculty of Social Sciences
• Actual: from 2020
• Semester: winter
• E-Credits: 3
• Examination process: winter s.:
• Hours per week, examination: winter s.:1/1, MC [HT]
• Capacity: unknown / unknown (14)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: not taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Additional information: https://dl1.cuni.cz/course/view.php?id=8219
• Note: course can be enrolled in outside the study plan; enabled for web enrollment; priority enrollment if the course is part of the study plan
• Guarantor: Ing. Bc. Petra Koudelková, Ph.D.
• Incompatibility : JKB124
• Is incompatible with: JKB124

Annotation

Last update: Ing. Bc. Petra Koudelková, Ph.D. (02.09.2019)

The main objectives of this course are to develop an ability to evaluate, implement and lead effective marketing programs in companies and organizations operating in tourism. The subject is based on academic literature and case studies.

Learning Outcomes
1. Define and explain tourism marketing concepts, including the tourism marketing mix (8P)
2. Consider the key elements underpinning the essence, planning and implementation of marketing plans in organization operating in the tourism market
3. Evaluate case studies, identifying and analyzing problems and then making recommendations for practical implementation;
4. Working effectively individually or/and in teams
5. Report from field trip