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Last update: MATUSKOVAANNA (27.01.2021)
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Last update: MATUSKOVAANNA (27.01.2021)
Povinná literatura: další literatura bude nahrávána do kurzovního moodle ke konkrétní hodině Bradová, E. (2005): Od lokálních mítinků k politickému marketingu, Brno: MPU, str. 49-57. Chytilek, R., Eibl, O., Matušková, A. (2012): Teorie a metody politického marketingu, Brno: CDK. Henneberg, S. C. M. (2004): The Views of an Advocatus Dei: Political marketing and its critics, In: Journal of Public Affairs, 4:3. Henneberg, S. C. M.(2002): „Understanding Political marketing“. In The Idea of Political Marketing, . 93-108 (16 stran anglicky). Henneberg, S.C.M (2003): Generic Functions of Political Marketing Management, Working papers series, University of Bath. Karvonen, Lauri. 2009. The Personalisation of Politics: A Study of Parliamentary Democracies. Colchester: ECPR Press, 4-21. Kotler, P., Sidney J. L. (1969): Broadening the Concept of Marketing. In: Journal of Marketing33: 10-15. Kotler, P. (1975): Overview of Political Candidate Marketing. In:Advances in Consumer Research2.1: 761-769. Lees-Marshment, J. (2001): The product, sales and market-oriented party: How Labour learnt to market the product, not just the presentation, European Journal of Marketing, 35, 9/10, 1074-1084. Lees-Marshment, J. and Lilleker, D. G. (2005): Introduction: rethinking political party behaviour In: Lees-Marshment, J. and Lilleker, D. G. Political Marketing a Comparative Perspective, 1-14. Maarek, P. J. (1992): „Birth and Rise of Political Marketing in the United States“. In Political Marketing and Communication, London: John Libbey & Company Ltd., str. 7-21. Niffenegger, P. B. (1989): Strategies for Success from the Political Marketers, In The Journal of Consumer Marketing, Vol. 6 No. 1 Winter, 45-51. Norris, P.: Political Communications and Democratic Politics,http://ksghome.harvard.edu/~pnorris/acrobat/bartle.pdf O’Shaughnessey, N. (2001): The Marketing of Political Marketing, European Journal of Marketing, 35, 9/10, 1047-1057. Plasser, F. - Scheucher, Ch. - Senft, Ch. (1999): Is There a European Style of Political Marketing? In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 89 – 109. Scammel, M. (1999): Political Marketing: Lessons for Political Science, str. 718-739 (22 stran anglicky). Shama, A. (1976): The Marketing of Political Candidates, Journal of the Academy of Marketing Science, Fall, 4,4, 764-777. Voženílková, M. (2018): Personalizace politiky v České republice. Brno: Muni Press. Str. 26-34. Doporučená literatura: Baines, P. (1999): Voter Segmentation and Candidate Positioning. In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 403-420. Mitchell, P. - Daves, R. (1999): Media Polls Candidate and Campaigns. In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 177-195. Newman, B. I. (1999) A predictive Model of Voter Behavior. In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 259-282. Ormrod, R. (2005): A Conceptual Model of Political Market Orientation, In Lees-Marshment J., Wymer W. W.: Current Issues in Political Marketing,47-64. O ́Shaughnessy, N. J. (1990): High Priesthood, Low Priestcraft: The Role of Political Consultants. European Journal of Marketing 24, č. 2, str. 7-23. |