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Last update: doc. RNDr. Miron Tegze, CSc. (12.09.2006)
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Last update: doc. RNDr. Miron Tegze, CSc. (12.09.2006)
Literatura: Jean Tirole: The Theory of Industrial Organization. Andreu Mas-Colell, Michael D.Whinston, & Jerry R.Green, “Microeconomic Theory”, Oxford University Press, NY (1995) - Part 2. Handbook of Industrial Organization, R.Schmalensee & R.Willig (ed.), Elsevier (1989) P.Milgrom, J.Roberts: Economics, Organization and Management, Prentice Hall (1992) FM.Scherer, D.Ross: Industrial Mkt. Structure and Economic Performance, Houghton- Mifflin Co. (1990) D.Kreps: A Course in Microeconomic Theory, Princeton University Press (1990) RM.Baye: Managerial Economics and Business Strategy, Irwin (1996) H.Hotelling: Stability in Competition, Econ. Journal (1929) |
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Last update: doc. RNDr. Miron Tegze, CSc. (12.09.2006)
Course Outline in Short: 1. Introduction – “Advanced and Applied Micro”, Market Failures. 2. Market Power, Product Differentiation - Whether (and How) to Get it. 3. Spatial and Location Competition. 4. Vertical and Horizontal Market Structures. 5. Tacit Collusion - and How to Reach It. 6. Network Externalities, Standardization and Compatibility. 7. Competition versus Market Power. 8. Time Factor in Market Relations. 9. Legal Framework and it’s Consequences. 10. Basic Concepts of Contract Theory, Strategic Alliances, Mergers. 11. Managing Dealer’s Prices and Exclusive Territory. 12. Investment to Strategic Development of New Technologies. |