VS - Introduction to eXperience by Experience - ANM50603

• Title: VS - Introduction to eXperience by Experience
• Guaranteed by: Institute of Information Studies and Librarianship - New Media Studies (21-UISKNM)
• Faculty: Faculty of Arts
• Actual: from 2017
• Semester: summer
• Points: 0
• E-Credits: 4
• Examination process: summer s.:
• Hours per week, examination: summer s.:0/2, C [HT]
• Capacity: unknown / unknown (15)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: not taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Additional information: http://novamedia.ff.cuni.cz
• Note: course can be enrolled in outside the study plan; enabled for web enrollment
• Guarantor: Mgr. Josef Šlerka, Ph.D.

Annotation

English

Last update: FIALAJAK (01.02.2017)

User Experience (UX), Customer Experience (CX), Experience Design (XD) & Service Design (SD) are terms gaining in popularity especially in startup and web design. We will use two projects to experience “experience” and have a better understanding of the reality of implementing it in a startup or corporate world. We will look at the full life cycle from first plan to sunset and V++.

Czech

Last update: FIALAJAK (01.02.2017)

User Experience (UX), Customer Experience (CX), Experience Design (XD) & Service Design (SD) jsou termíny získávající na popularitě především ve startupech a webovém designu. Budeme používat dva projekty pro zažití "zkušenosti" a lepšímu pochopení skutečnosti jejich implementace ve startupovém i korporátním světě. Podíváme se na celý životním cyklus od prvního plánu až do západu slunce a V++.

Aim of the course

Last update: FIALAJAK (01.02.2017)

After completion you should be able to answer:

• What is experience and what importance should it have relative to product / service design, marketing, pricing and other “classic” business considerations?

• What role does experience play in customer acquisition and retention?

• In what product / service lifecycle phases is experience most relevant?

Literature

Last update: FIALAJAK (01.02.2017)

Familiarize yourself with:

 

Before Workshop 1

Lean Canvas concept

https://leanstack.com/businessmodelcanvas/(Below “So I decided to iterate on this one more level and created a version that looks like this:”)

https://xtensio.com/how-to-create-a-lean-canvas/?

 

Before Lecture

Design Sprint

https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf