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Course, academic year 2019/2020
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Introduction to eXperience by Experience - ANM50603
Title in English: VS - Introduction to eXperience by Experience
Guaranteed by: Institute of Information Studies and Librarianship - New Media Studies (21-UISKNM)
Faculty: Faculty of Arts
Actual: from 2017
Semester: summer
Points: 0
E-Credits: 4
Examination process: summer s.:
Hours per week, examination: summer s.:0/2 C [hours/week]
Capacity: unknown / unknown (15)
Min. number of students: unlimited
State of the course: not taught
Language: English
Teaching methods: full-time
Additional information:
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Mgr. Josef Šlerka, Ph.D.
Annotation -
Last update: FIALAJAK (01.02.2017)
User Experience (UX), Customer Experience (CX), Experience Design (XD) & Service Design (SD) are terms gaining in popularity especially in startup and web design. We will use two projects to experience “experience” and have a better understanding of the reality of implementing it in a startup or corporate world. We will look at the full life cycle from first plan to sunset and V++.
Aim of the course
Last update: FIALAJAK (01.02.2017)

After completion you should be able to answer:

  • What is experience and what importance should it have relative to product / service design, marketing, pricing and other “classic” business considerations?

  • What role does experience play in customer acquisition and retention?

  • In what product / service lifecycle phases is experience most relevant?

Last update: FIALAJAK (01.02.2017)

Familiarize yourself with:


Before Workshop 1

Lean Canvas concept “So I decided to iterate on this one more level and created a version that looks like this:”)


Before Lecture

Design Sprint

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