Language management - ALINV508B

• Title: Language management
• Guaranteed by: Institute of Linguistics (21-ULING)
• Faculty: Faculty of Arts
• Actual: from 2021
• Semester: summer
• Points: 0
• E-Credits: 3
• Examination process: summer s.:
• Hours per week, examination: summer s.:1/1, Ex [HT]
• Capacity: unlimited / unlimited (22)
• Min. number of students: unlimited
• 4EU+: no
• Virtual mobility / capacity: no
• State of the course: taught
• Language: English
• Teaching methods: full-time
• Teaching methods: full-time
• Note: course can be enrolled in outside the study plan; enabled for web enrollment; priority enrollment if the course is part of the study plan
• Guarantor: doc. PhDr. Jiří Nekvapil, CSc.; Mgr. Tamah Sherman, Ph.D.
• Teacher(s): doc. PhDr. Jiří Nekvapil, CSc.; Mgr. Tamah Sherman, Ph.D.

Annotation

Last update: doc. PhDr. Jiří Nekvapil, CSc. (25.02.2022)

The course presents Language Management Theory (LMT), the main aim of which is to capture the "behavior" toward language and communication on the part of individuals, groups and entire societies. The basic features and concepts of the theory will be discussed in relation to various areas and domains of language use. The basis for discussion will be readings, complemented by short lectures by the instructors and guests.<br>
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The readings can be downloaded at http://languagemanagement.ff.cuni.cz/ or will be made available via Moodle.<br>
The course description in Moodle will be gradually updated (dl1.cuni.cz > Filozofická fakulta > Ústav obecné lingvistiky > Language Management).<br>

Aim of the course

Last update: doc. PhDr. Jiří Nekvapil, CSc. (23.02.2022)

Mastery of the conceptual fundamentals of Language Management Theory and the ability to apply them to various types of empirical material, including examples collected by the students themselves.  

Literature

Last update: doc. PhDr. Jiří Nekvapil, CSc. (23.02.2022)

Required reading

Language Management website:  http://languagemanagement.ff.cuni.cz    (a basic resource for studies conducted with the use of Language Management Theory; most of the papers given below can be uploaded there)

NEKVAPIL, J. (2009): The integrative potential of Language Management Theory. In J. Nekvapil & T. Sherman (ed.), Language Management in Contact Situations: Perspectives from Three Continents. Frankfurt am Main: Peter Lang, p. 1-11. 

NEKVAPIL, J. (2011): The history and theory of language planning. In E. Hinkel (ed.), Handbook of Research in Second Language Teaching and Learning, p. 871-887.

NEKVAPIL, J. & SHERMAN, T. (2009): Pre-interaction management in multinational companies in Central Europe. Current Issues in Language Planning 10, p. 181-198.

NEUSTUPNÝ, J.V. & NEKVAPIL, J. (2003): Language management in the Czech Republic. Current Issues in Language Planning 4 (3-4), p. 181-366 (re-printed in R. B. Baldauf & R. B. Kaplan (ed.), Language Planning and Policy in Europe, Vol. 2: The Czech Republic, The European Union and Northern Ireland. Clevedon, Buffalo, Toronto: Multilingual Matters, 2006, p. 16-201.). Selected chapters.


Recommended reading

CHIU A. & JERNUDD, B.H. (2015): Chinese IT terminology management in Hong Kong. International Journal of the Sociology of Language 232, p. 79-101.

GIGER, M. & SLOBODA, M. (2008): Language management and language problems in Belarus: education and beyond. International Journal of Bilingual Education and Bilingualism 11, p. 315-339.

HROCH, M. (2000): In the national interest. Demands and goals of European national movements of the nineteenth century: A comparative perspective. Prague: Faculty of Arts, Charles University (chapter III: The linguistic and cultural programme).

HÜBSCHMANNOVÁ, M. & NEUSTUPNÝ, J.V. (2004): Terminological processes in North-Central Romani. Current Issues in Language Planning 5, p. 83-108.

KAPLAN, R.B. & BALDAUF, R.B., Jr. (2005): Editing contributed scholarly articles from a language management perspective. Journal of Second Language Writing 14, p. 47-62.

NEKVAPIL, J. & SHERMAN, T. (2013): Language ideologies and linguistic practices: The case of multinational companies in Central Europe. In E. Barát, P. Studer & J. Nekvapil (eds), Ideological Conceptualizations of Language: Discourses of Linguistic Diversity. Frankfurt am Main: Peter Lang, 85-117.

NEUSTUPNÝ, J.V. (2003): Japanese students in Prague. Problems of communication and interaction. International Journal of the Sociology of Language 162, p. 125-143.

ÖZÖRENCIK, H. & HROMADOVÁ, M. A. (2018): Between implementing and creating: Mothers of children with plurilingual family background and the Czech Republic’s language acquisition policy. In M. Siiner, F. M. Hult, & T. Kupisch (eds) Language Policy and Language Acquisition Planning. Cham, Switzerland: Springer International Publishing, 33-54.

SLOBODA, M. (2009): A language management approach to language maintenance and shift: A study from post-Soviet Belarus. In J. Nekvapil & T. Sherman (eds), Language Management in Contact Situations: Perspectives from Three Continents. Frankfurt am Main: Peter Lang, p. 13-47.

SLOBODA, M., SZABÓ-GILINGER, E., VIGERS, D. & ŠIMIČIĆ, L. (2010): Carrying out a language policy change: advocacy coalitions and the management of linguistic landscape. Current Issues in Language Planning 11, p. 95-113.

ŠVELCH, J. (2015): Excuse my poor English: language management in English-language online discussion forums. International Journal of the Sociology of Language 232, p. 143-175. 

Teaching methods

Last update: doc. PhDr. Jiří Nekvapil, CSc. (23.02.2022)

This course might be partly taught using the platform Zoom (pending on the pandemic situation). In that case details for joining the course online would be provided to registered students in due time.

Requirements to the exam

Last update: doc. PhDr. Jiří Nekvapil, CSc. (23.02.2022)

Knowledge of the required and recommended reading, active participation, written test at the end of the semester, final paper encompassing at least three original examples of language management, accompanied by analysis (cca 3,000 words).

Syllabus

Last update: doc. PhDr. Jiří Nekvapil, CSc. (03.02.2021)

General course outline (subject to slight alteration):

1. Language planning and the concept of language management

2. The history of language planning, the language program of national movements

3. "Simple" (in specific interactions) and "organized" language management (in institutions), their interplay, what is a "language problem"

4. Language, communicative and sociocultural management, their interplay, the role of economic factors

5. Pre-interaction management

6. Research methods in language management

7. Language management in various communication domains (the family, multinational companies, education, literature, media)

8. Terminology standardization as language management

9. Theories of language management (esp. the Prague School)

10. Further selected topics in language management on the basis of students' specific interests

11. Guest lectures

General course outline (subject to slight alteration):

1. Language planning and the concept of language management

2. The history of language planning, the language program of national movements

3. "Simple" (in specific interactions) and "organized" language management (in institutions), their interplay, what is a "language problem"

4. Language, communicative and sociocultural management, their interplay, the role of economic factors

5. Pre-interaction management

6. Research methods in language management

7. Language management in various communication domains (the family, multinational companies, education, literature, media)

8. Terminology standardization as language management

9. Theories of language management (esp. the Prague School)

10. Further selected topics in language management on the basis of students' specific interests

11. Guest lectures