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Last update: PhDr. Eva Pokorná, Ph.D. (24.09.2019)
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Last update: Mgr. William Morea Crossan, Ph.D. (29.08.2023)
1. Expand English professional vocabulary in the areas of sport organization, sport management, sport marketing, public relations and social media. 2. Comprehend complex English texts on sport organization, sport management, sport marketing, public relations and social media. 3. Analyze English case studies on sport organization, sport management, sport marketing, public relations and social media. 4. Brainstorm possible solutions to case studies assigned. 5. Find similarities and differences between sport organization, management, marketing, public relations and social media in other contexts and the Czech sport context. 6. Hypothesize potential applications from the case studies covered to the Czech sport context. |
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Last update: PhDr. Eva Pokorná, Ph.D. (25.09.2019)
English MULLIN, B. J., HARDY, S., SUTTON, WA.: Sport Marketing. Human Kinetics, 2014. ISBN 9781450424981 PEDERSEN, P., THIBAULT, L.: Contemporary Sport Management. Human Kinetics, 2014. ISBN 9781450496919
German BEHRENDT, J. Freizeit: Spaß und Ökonomie. Aachen: Meyer Verla, 2002. ISBN 9783891247891 SCHWARZ, P: Management in Nonprofit-Organisationen. Berbm Stuttgart, Wien:Haupt, 1992. ISBN 9783663107118 TROSIEN, G. Sportökonomie:ein Lehrbuch in 15 Lektionen. Aachen:Meyer Verlag, 2003. ISBN 9783898995146 |
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Last update: PhDr. Eva Pokorná, Ph.D. (24.09.2019)
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Last update: PhDr. Eva Pokorná, Ph.D. (24.09.2019)
Content:
1. Sport organisations in Anglo-Saxon countries, Germany, Austria and Switzerland 2. Sport as a product and business 3. Management of sport 4. Marketing in sport 5. Sponsoring in sport 6. Leisure time management 7. Management of sport facilities
Note:
In order to design a language course focusing on professional languages, it is absolutely necessary to take into account language teaching aspects as well, which is reflected in the number of topics covered throughout the specific course.
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