Sport Event Management and Promotion - PMNG056
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Last update: doc. PhDr. Jan Šíma, Ph.D. (31.01.2018)
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Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)
1. Graham, S., Delpy Neirotti, L., & Goldblatt, J. (2001). The ultimate guide to sports marketing. 2nd ed.; United States: McGraw-Hill. 2. Solomon, J. (2002). An insider's guide to managing sport events. Champaign, Ill.; United States: Human Kinetics. 3. Čáslavová, E. (2009). Management a marketing sportu. Praha: Olympia.
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Last update: PUCHMERTLOVA/FTVS.CUNI.CZ (02.04.2010)
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Last update: doc. PhDr. Jan Šíma, Ph.D. (31.01.2018)
1. Understanding the Industry - Choosing a successful event or program. 2. Plan for uniqueness. 3. Planning - Event timelines. 4. Marketing the event. 5. SWOT analysis. 6. Budgeting. 7. Sponsorship. 8. Logistics - Contingency planning. 9. Negotiations and Contracts. 10. Risk Management. 11. Merchandising. 12. Using a celebrity. 13. Charity. 14. Community involvement. |