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Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)
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Last update: PhDr. Josef Voráček, Ph.D. (30.09.2023)
Students will gain an overview of marketing communication in sports, its practical use, preparation of communication campaigns and current trends in this area. They will gain the necessary orientation for working with different types of communication media, for creating the content of communication campaigns and for evaluating the effectiveness of individual communication tools. Upon completion of the course, students will be able to:
The student is able to apply the above to practical examples of sports organisations in the Czech Republic and worldwid |
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Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)
Credit:
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Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)
OGILVY, D. Ogilvy on Advertising. 4. vydání. Welbeck Publishing Group, 2007. ISBN 978-1-85375-615-3. |
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Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)
Credit:
Exam:
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Last update: PhDr. Josef Voráček, Ph.D. (03.05.2022)
Lectures:
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