Ilegální nálepky ve veřejném prostoru Prahy: Etnologická perspektiva
| Thesis title in Czech: | Illegal stickers in public space of Prague: Ethnological perspective |
|---|---|
| Thesis title in English: | Ilegální nálepky ve veřejném prostoru Prahy: Etnologická perspektiva |
| Key words: | nelegální nálepky|černá reklama|Praha|graffiti|Urban|Streetscape |
| English key words: | Fly-posting|illegal advertising|Prague|graffiti|urban|Streetscape |
| Academic year of topic announcement: | 2021/2022 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | angličtina |
| Department: | Department of Ethnology and Central European and Balkan Studies (21-UESEBS) |
| Supervisor: | doc. PhDr. Petr Janeček, Ph.D. |
| Author: | hidden - assigned and confirmed by the Study Dept. |
| Date of registration: | 09.02.2022 |
| Date of assignment: | 09.02.2022 |
| Administrator's approval: | not processed yet |
| Confirmed by Study dept. on: | 21.02.2022 |
| Date and time of defence: | 13.09.2023 09:00 |
| Date of electronic submission: | 12.08.2023 |
| Date of proceeded defence: | 13.09.2023 |
| Submitted/finalized: | committed by student and finalized |
| Opponents: | Mgr. Jan Pohunek, Ph.D. |
| Guidelines |
| Although Prague is plagued with fly-posting (in Czech: černá reklama), most residents don’t give these a second glance, relegated in the mind of the viewer as nothing more than adverts. However, in major cities around the world, similar stickers are put up as political statements, advocating for any number of groups or theories or movements, reacting to current events, and being torn down or plastered over by parties that disagree with their message. It is the hypothesis of this paper that a similar scenario is playing out in the centre of the Czech capital. I wish to prove this hypothesis via on-site observation near the Old Town area (Staroměstská), and the tracking of flyposters, their placement, message, and subsequent treatment. In an age where access to the skills and equipment to make high-quality logos, images, text and layout are commonplace, it is time to stop viewing this area as merely the domain of advertising and media studies and treat it as a symptom of vernacular urban culture which is interesting for ethnology, anthropology and folklore studies. |
| References |
| Beneš, Bohuslav - Hrníčko, Václav (1993). Nápisy v ulicích. Masarykova univerzita. Crow, David. (2011) Visible Signs (Second Edition): An Introduction to Semiotics in the Visual Arts. AVA Publishing. Dickinson, James. (2012). From graffiti to murals and back again: Philadelphia’s spectacular streetscape. Visualidades. 10. 10.5216/vis.v10i1.23085. Hicks, Megan. (2021). Flyposter graffiti and the change in a Sydney streetscape during the time of COVID-19. Visual Studies. 36. 1-6. 10.1080/1472586X.2021.1912634 Fisher, Mark. (2016) Post Punk Then And Now. Duncan Baird Publishers. James, Sarah. (2007). Culture and Complexity: Graffiti on a San Francisco Streetscape. M/C Journal. 10. 10.5204/mcj.2670 Jenkins, V. (2015) The legal response to safeguarding local environmental quality. Leg Stud (Soc Leg Scholars), 35: 648– 674. doi: 10.1111/lest.12088 |