Thesis (Selection of subject)Thesis (Selection of subject)(version: 368)
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sort in descending ordersort in ascending orderThesis title sort in descending ordersort in ascending orderYear of announcement sort in descending ordersort in ascending orderYear of defence Thesis type Thesis discipline sort in descending ordersort in ascending orderSupervisor sort in descending ordersort in ascending orderAuthor sort in descending ordersort in ascending orderAnnounced Assigned Department Faculty
detail Ambush marketing on the example of 2015 Ice Hockey World Championship 2015/2016 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.05.2019 10.05.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Attitudes of generation Z towards activism on Instagram 2020/2021 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The efectivity of selected methods used to persuade people about the inaccuracy of false statements 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail What the music in Czech television commercials consist of 2022/2023 2022/2023 Bachelor's thesis BP_KSMS Mgr. Ing. Marek Vranka hidden 03.10.2022 03.10.2022 Katedra mediálních studií (23-KMS) FSV
detail AI as a Political Strategist: Investigating the Impact of Microtargeting and Personalization Techniques on Campaign Effectiveness 2023/2024 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 05.04.2024 05.04.2024 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The impact of communication on the attitude change towards euthanasia 2023/2024 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 12.10.2023 12.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Media representation of vaccination against Covid-19 on the website Aeronet.cz 2020/2021 diploma thesis ND_MS Mgr. Ing. Marek Vranka hidden 24.08.2021 24.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Influence of omission neglect phenomenon on perception of product and brand 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Effectiveness and impact of advertisments using framing 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Marek Vranka hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Food bloggers as a marketing tool 2015/2016 2016/2017 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.07.2016 12.07.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Impact of Smart Bidding strategy Target ROAS in PPC search on the efficiency of marketing communication 2020/2021 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The impact of the use of artificial intelligence on work value perception 2023/2024 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 12.10.2023 12.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The effect of fear in marketing communication 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Experimental Study o Influence of Brand Priming on Behavior of People 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Housing situation in 2023 from the perspective of selected Czech online media 2022/2023 2023/2024 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Data Protection and Data Misuse in Marketing Communication 2022/2023 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail How to ask for donations: an experimental approach to fundraising on social media 2022/2023 2022/2023 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Humor as a marketing tool and its impact on consumer behavior 2016/2017 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 14.07.2017 14.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Influence of colours on price expectation 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The influence of clothing brands advertising on the body image of women of generation Z 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Positive Psychology as a Theoretical Foundation for Constructive Journalism 2020/2021 2021/2022 diploma thesis ZN Mgr. Ing. Marek Vranka hidden 14.10.2020 14.10.2020 Katedra žurnalistiky (23-KZ) FSV
detail Comunication campaign of Czech tourism (2014-2015)- Czech Republic: cool destination for yound travelers 2014/2015 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing plan for a new business Room Therapy focusing on interior design 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Marek Vranka hidden 17.10.2023 17.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The effect of emotions in social media fundraising 2022/2023 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 11.04.2023 11.04.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Social media as a online diary for people suffering from an eating disorder 2020/2021 2021/2022 Bachelor's thesis BP_KSMS Mgr. Ing. Marek Vranka hidden 09.09.2021 09.09.2021 Katedra mediálních studií (23-KMS) FSV
detail Differences in the perception of individual principles of persuasion according to Cialdini based on personality, gender, age and level of education 2021/2022 2022/2023 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 28.03.2022 28.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing communication of mobile games directed towards children on social media and mobile apps 2020/2021 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing communication of Air Bank and its psychological goals 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Instagram and its influence on Gen Z woman related to the development of eating disorders 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Ambush marketing on the example of 2015 Ice Hockey World Championship 2015/2016 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 24.06.2016 24.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Effect of cognitive dissonance on altruistic behavior in nonprofit sector 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Greenwashing in fashion indrustry with special focus on H&M 2015/2016 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 24.06.2016 24.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing strategies of the non-profit organizations on social media and reactions of the users 2022/2023 2022/2023 diploma thesis ND_MS Mgr. Ing. Marek Vranka hidden 06.10.2022 06.10.2022 Katedra mediálních studií (23-KMS) FSV
detail The influence of personality and selected media on the perception of the Covid-19 pandemic 2020/2021 2021/2022 diploma thesis NP_SK Mgr. Ing. Marek Vranka hidden 17.09.2021 17.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Olfactory marketing and its sales impact 2015/2016 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The influence of marketing communication on the hipster phenomenon 2015/2016 2016/2017 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Relationship between smart phones usage and procrastination among university students 2020/2021 2021/2022 Bachelor's thesis BP_KSMS Mgr. Ing. Marek Vranka hidden 01.09.2021 01.09.2021 Katedra mediálních studií (23-KMS) FSV
detail Using peak-end rule in advertising and comparing its effectiveness to different age and gender categories 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Rethinking Loss Aversion: A Comprehensive Examination of its Prevalence and Influence in Decision Making 2023/2024 Bachelor's thesis BP_KSMKP, BP_KSMS Mgr. Ing. Marek Vranka   07.04.2024 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Psychological Factors Influencing Efficiency of Cause-related Marketing 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Communication analysis of brands in the CGM systems market in Czechia during 2023 2023/2024 Bachelor's thesis BP_KSMKP Mgr. Ing. Marek Vranka hidden 17.10.2023 17.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Artificial Inteligence as e tool for an ad personalisation 2020/2021 2021/2022 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Personalized Marketing: A Consumer´s Perspective on the Benefits and Invasions of Privacy 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP Mgr. Ing. Marek Vranka hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Use of the anchoring effect in marketing communication 2016/2017 2017/2018 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 17.07.2017 17.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Decoy effect and its use in marketing 2017/2018 2018/2019 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Framing of Mental Illness in Selected Media Outputs Focused on Destigmatization 2018/2019 2020/2021 diploma thesis ZN Mgr. Ing. Marek Vranka hidden 18.07.2019 18.07.2019 Katedra žurnalistiky (23-KZ) FSV
detail Rethinking Loss Aversion: A Comprehensive Examination of its Prevalence and Influence in Decision Making 2023/2024 diploma thesis NP_SK Mgr. Ing. Marek Vranka   07.04.2024 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Streaming on Twitch.tv: ways of monitizing and using marketing tactics in streamed internet broadcasts 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 29.09.2021 29.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Augmented reality as a part of marketing strategies of fashion retailers 2020/2021 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 29.09.2021 29.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Work life of millennials in the context of self-efficacy 2018/2019 2019/2020 Bachelor's thesis MKPR Mgr. Ing. Marek Vranka hidden 17.07.2019 17.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
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