Thesis (Selection of subject)Thesis (Selection of subject)(version: 368)
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sort in descending ordersort in ascending orderThesis title sort in descending ordersort in ascending orderYear of announcement sort in descending ordersort in ascending orderYear of defence Thesis type Thesis discipline sort in descending ordersort in ascending orderSupervisor sort in descending ordersort in ascending orderAuthor sort in descending ordersort in ascending orderAnnounced Assigned Department Faculty
detail Role of new media in marketing communication of company Rohlík.cz 2020/2021 2020/2021 diploma thesis MSP Ing. Bc. Petra Koudelková, Ph.D. hidden 02.10.2020 02.10.2020 Katedra mediálních studií (23-KMS) FSV
detail In-store Marketing Communication of Perfume Chain Sephora 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Current trend analysis of telekomunication market on the example of UPC Czech republic 2014/2015 diploma thesis MSP Ing. Bc. Petra Koudelková, Ph.D. hidden 11.02.2015 11.02.2015 Katedra mediálních studií (23-KMS) FSV
detail Concept of communication strategy of the Playbag 2016/2017 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 01.08.2017 01.08.2017 Katedra mediálních studií (23-KMS) FSV
detail Communication strategy of IKEA in the field of CSR in the years 2019-2021 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Direct Elections of the Czech President in the Magazine Katolický týdeník 2018/2019 2019/2020 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 01.07.2019 01.07.2019 Katedra mediálních studií (23-KMS) FSV
detail Business strategy proposal of Praginfo company with the focus on marketing communication 2015/2016 2016/2017 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 24.06.2016 24.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Comparison of marketing communication of designer and influencer fashion brands 2018/2019 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The role of the showroom in the marketing strategy of the automobile dealer 2013/2014 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Proposal of Business plan of Digital agency with emphasis on the marketing part 2017/2018 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Engagement of employees in advertising agencies in the Czech Republic 2018/2019 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 17.07.2019 17.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Effective Internal Communication Online and Offline 2016/2017 2017/2018 diploma thesis MSNK Ing. Bc. Petra Koudelková, Ph.D. hidden 14.08.2017 14.08.2017 Katedra mediálních studií (23-KMS) FSV
detail Analysis of the image of selected technology startups on the spectrum of Czech internet journalism 2022/2023 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 02.05.2023 02.05.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of Gucci's Luxury Marketing 2019/2020 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 09.04.2020 09.04.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Effects of message design and content on the performance of email marketing campaigns 2016/2017 2017/2018 diploma thesis MSP Ing. Bc. Petra Koudelková, Ph.D. hidden 14.08.2017 14.08.2017 Katedra mediálních studií (23-KMS) FSV
detail Evaluation of communication strategy of Kuchyň restaurant during the opening and the tone of communication for the future 2017/2018 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 13.08.2018 13.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Business Plan of a Modeling Agency Emphasising the Marketing Part 2014/2015 2015/2016 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Event marketing in the fashion field with the focus on Czech e-shop Footshop 2016/2017 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 14.07.2017 14.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing strategy of the company Damedis, s.r.o. 2021/2022 2022/2023 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 28.03.2022 28.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Brand Audit as a tool for identifying brand´s current position in the market with an example of the brand Alpine Pro 2013/2014 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Improving competitiveness of video on demand platforms (VOD) usmg modem communication tools in marketing practice 2021/2022 dissertation DP_MKS Ing. Bc. Petra Koudelková, Ph.D. hidden 01.10.2021 07.10.2021 Institut komunikačních studií a žurnalistiky (23-IKSZ) FSV
detail Democratization of fashion luxury goods 2015/2016 2016/2017 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 28.06.2016 28.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Influence of CSR on brand image promotion 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Using of social network in social enerprises 2016/2017 2017/2018 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 18.07.2017 18.07.2017 Katedra mediálních studií (23-KMS) FSV
detail Communication of IKEA and Bonami through social networks during the state of emergency caused by Covid-19 pandemic 2020/2021 2020/2021 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 07.10.2020 07.10.2020 Katedra mediálních studií (23-KMS) FSV
detail Using of social networkin in social enterprises 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D.   05.01.2015 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Planning PR activities in social enterprises 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D.   10.02.2019 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Influence of marketing communication on decision-making process in tourism 2018/2019 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Creation of marketing strategy of atelier A8000 2020/2021 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of the image of selected technology startups on the spectrum of Czech internet journalism 2022/2023 2023/2024 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 13.10.2023 13.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail New media and their use in marketing communication on the examples of Alza.cz and Mall.cz 2018/2019 2019/2020 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 28.06.2019 28.06.2019 Katedra mediálních studií (23-KMS) FSV
detail Greenwashing by the fossil fuel producers on Twitter 2023/2024 diploma thesis ND_MS Ing. Bc. Petra Koudelková, Ph.D. hidden 27.03.2024 27.03.2024 Katedra mediálních studií (23-KMS) FSV
detail Transformation in marketing communication of Gabriella Salvete 2012/2013 2013/2014 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 02.07.2013 02.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail 2018 Men´s World Floorball Championships and its influence on popularity of Floorball in the Czech Republic 2018/2019 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Slow Fashion Movement in the Digital Realm and Its Implication to Sustainable Consumption 2021/2022 dissertation DP_MCS Ing. Bc. Petra Koudelková, Ph.D. hidden 01.10.2021 05.10.2021 Institut komunikačních studií a žurnalistiky (23-IKSZ) FSV
detail Chodící lidé campaign 2011-2013 with focus on teaser campaign elements 2012/2013 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 09.07.2013 09.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Green marketing on the Czech market with special focus on marketing communication 2013/2014 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail GOODIE marketing strategy 2023/2024 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 17.10.2023 17.10.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Greenwashing as a trend of fast fashion industry in the Czech market with a focus on H&M and Mango 2017/2018 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail A business plan proposal for a confectionery 2021/2022 2022/2023 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 28.03.2022 28.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Trends, development and perception in the context of programmatic advertising 2017/2018 2018/2019 diploma thesis MSNK Ing. Bc. Petra Koudelková, Ph.D. hidden 22.02.2018 22.02.2018 Katedra mediálních studií (23-KMS) FSV
detail New market development of Twisto 2018/2019 Bachelor's thesis EF Ing. Bc. Petra Koudelková, Ph.D. hidden 27.05.2019 27.05.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Media image of Czech Fashion and Fashion industry 2020/2021 diploma thesis ND_MS Ing. Bc. Petra Koudelková, Ph.D. hidden 06.08.2021 06.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Possibilities of using digital marketing in real estate sales on the example of the real estate project Byty Hejtmánkova 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Perception of Sustainable Statements of Fashion Brands from the Perspective of Customers 2020/2021 2022/2023 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Business plan of a beauty studio with the focus on marketing communication 2017/2018 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Comparation of marketing communication and positioning of the company Burger King in Czech republic and USA in the period of 2019-2021 2021/2022 2022/2023 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 28.03.2022 28.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Facial Coding as a tool in neuromarketing research of emotional response 2013/2014 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Intercultural analysis of marketing communication of CzechTourism agency aiming to recover tourism after coronavirus pandemic 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail HR marketing in the non-profit sector - a case study of Med students for Vaccination 2022/2023 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
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