Thesis (Selection of subject)Thesis (Selection of subject)(version: 390)
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sort in descending ordersort in ascending orderThesis title sort in descending ordersort in ascending orderYear of announcement sort in descending ordersort in ascending orderYear of defence Thesis type Thesis discipline sort in descending ordersort in ascending orderSupervisor sort in descending ordersort in ascending orderAuthor sort in descending ordersort in ascending orderAnnounced Assigned Department Faculty
detail Evaluation of on-line communication of social enterprises 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D.   12.02.2019 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Corporate culture of social enterprises 2017/2018 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Proposal of Business plan of design and fabrication studio emphasizing the marketing part 2015/2016 2017/2018 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 24.06.2016 24.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Creation of marketing strategy of atelier A8000 2020/2021 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Communication of Czech Wine Associations (VOC) in the Digital Era 2018/2019 2019/2020 diploma thesis MSP Ing. Bc. Petra Koudelková, Ph.D. hidden 11.09.2019 11.09.2019 Katedra mediálních studií (23-KMS) FSV
detail Taking over the papal office - Comparative content analysis 2016/2017 2017/2018 diploma thesis MSNK Ing. Bc. Petra Koudelková, Ph.D. hidden 03.08.2017 03.08.2017 Katedra mediálních studií (23-KMS) FSV
detail Analysis of internal communication of the organization Junák - český skaut, z.s. 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.01.2021 18.01.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Brand strategy on Facebook, Instagram and TikTok, focusing on available social media advertising opportunities in Q3-Q4 2022 2022/2023 2022/2023 diploma thesis ND_MS Ing. Bc. Petra Koudelková, Ph.D. hidden 05.10.2022 05.10.2022 Katedra mediálních studií (23-KMS) FSV
detail Greenwashing by the fossil fuel producers on Twitter 2023/2024 2024/2025 diploma thesis ND_MS Ing. Bc. Petra Koudelková, Ph.D. hidden 27.03.2024 27.03.2024 Katedra mediálních studií (23-KMS) FSV
detail The role of the showroom in the marketing strategy of the automobile dealer 2013/2014 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Use of Search Engine Optimization in Czech Companies 2014/2015 2015/2016 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Transformation in marketing communication of Gabriella Salvete 2012/2013 2013/2014 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 02.07.2013 02.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Chodící lidé campaign 2011-2013 with focus on teaser campaign elements 2012/2013 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 09.07.2013 09.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing communication of non-profit organizations - Communication Strategy of Hospic Athelas 2024/2025 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 22.10.2024 22.10.2024 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Generation Y and Its Perception of Sustainable Fashion within Czech and Austrian Culture 2022/2023 2022/2023 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Use of Selected Social Sites in Marketing of Prague Restaurants 2014/2015 2015/2016 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of the Czech Brand Jen se leje on Social Media 2020/2021 diploma thesis ND_MS Ing. Bc. Petra Koudelková, Ph.D. hidden 06.08.2021 06.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Business Plan of a Modeling Agency Emphasising the Marketing Part 2014/2015 2015/2016 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Event marketing in the fashion field with the focus on Czech e-shop Footshop 2016/2017 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 14.07.2017 14.07.2017 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of media communication of selected microbreweries 2013/2014 2014/2015 diploma thesis MSNK Ing. Bc. Petra Koudelková, Ph.D. hidden 11.07.2014 11.07.2014 Katedra mediálních studií (23-KMS) FSV
detail B-corporation certifications of companies and their prevalence in the Czech Republic from a marketing perspective 2020/2021 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Rebranding of the F.H.PRAGER brand 2020/2021 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Communication activities of luxurious brand Prada and Gucci in 2013: comparative studies 2012/2013 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 09.07.2013 09.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Facial Coding as a tool in neuromarketing research of emotional response 2013/2014 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Influence of CSR on brand image promotion 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail HR marketing in the non-profit sector – a case study of Med Students FOR Vaccination 2022/2023 2023/2024 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Planning PR activities in social enterprises 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D.   10.02.2019 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Influence of marketing communication on decision-making process in tourism 2018/2019 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Proposal for Improving the Marketing Communication of the Non-Profit Project Handipet Rescue with a Focus On Donor Communication 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 04.08.2021 04.08.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Communication analysis of chosen Czech fashion designers upon the year of 2019 2018/2019 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Perception of Sustainable Statements of Fashion Brands from the Perspective of Customers 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Personalised videos as a new format of advertising 2018/2019 2019/2020 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail New media and their use in marketing communication on the examples of Alza.cz and Mall.cz 2018/2019 2019/2020 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 28.06.2019 28.06.2019 Katedra mediálních studií (23-KMS) FSV
detail The proposal to establish socially beneficial enterprise 2014/2015 2015/2016 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 22.06.2015 22.06.2015 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Marketing Communication Analysis of Zara Fashion Brand 2015/2016 2016/2017 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 23.06.2016 23.06.2016 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Direct Elections of the Czech President in the Magazine Katolický týdeník 2018/2019 2019/2020 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 01.07.2019 01.07.2019 Katedra mediálních studií (23-KMS) FSV
detail A business strategy proposal for the Manufaktura brand with zero waste philosophy 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 20.09.2021 20.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Engagement of employees in advertising agencies in the Czech Republic 2018/2019 2020/2021 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 17.07.2019 17.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Greenwashing as a trend of fast fashion industry in the Czech market with a focus on H&M and Mango 2017/2018 2018/2019 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Effective Internal Communication Online and Offline 2016/2017 2017/2018 diploma thesis MSNK Ing. Bc. Petra Koudelková, Ph.D. hidden 14.08.2017 14.08.2017 Katedra mediálních studií (23-KMS) FSV
detail Beyond tourism: Development of place branding in the context of the City of Prague 2022/2023 2022/2023 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The impact of television advertising on children of primary school age 2013/2014 2014/2015 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 24.06.2014 24.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Presentation of a local fashion in Czech lifestyle magazines 2019/2020 2020/2021 diploma thesis MSNK Ing. Bc. Petra Koudelková, Ph.D. hidden 02.10.2019 02.10.2019 Katedra mediálních studií (23-KMS) FSV
detail Marketing strategy fo company AI Institute s.r.o. 2024/2025 2024/2025 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 22.10.2024 22.10.2024 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Local gastronomy as a destination brand: Czech Republic case study 2022/2023 2022/2023 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 02.05.2023 02.05.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Marketing strategy of Czech fashion brand JAN SOCIÉTÉ with a focus on communication strategy 2024/2025 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 01.04.2025 01.04.2025 Katedra mediálních studií (23-KMS) FSV
detail Intranet as a tool of internal communication case of UniCredit Bank 2020/2021 2021/2022 Bachelor's thesis MKPR Ing. Bc. Petra Koudelková, Ph.D. hidden 03.01.2022 03.01.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Using of social network in social enerprises 2016/2017 2017/2018 Bachelor's thesis MSBCK Ing. Bc. Petra Koudelková, Ph.D. hidden 18.07.2017 18.07.2017 Katedra mediálních studií (23-KMS) FSV
detail Analysis of volunteers´impact on success of the charity event Bílá Pastelka 2021/2022 2021/2022 Bachelor's thesis BP_KSMKP Ing. Bc. Petra Koudelková, Ph.D. hidden 29.03.2022 29.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Soft power and Nation branding of South Korea: A Case Study of Korean activities in the Czech Republic 2020/2021 2021/2022 diploma thesis NP_SK Ing. Bc. Petra Koudelková, Ph.D. hidden 17.09.2021 17.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
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