Thesis (Selection of subject)Thesis (Selection of subject)(version: 368)
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sort in descending ordersort in ascending orderThesis title sort in descending ordersort in ascending orderYear of announcement sort in descending ordersort in ascending orderYear of defence Thesis type Thesis discipline sort in descending ordersort in ascending orderSupervisor sort in descending ordersort in ascending orderAuthor sort in descending ordersort in ascending orderAnnounced Assigned Department Faculty
detail PR of the blood donation in the Czech republic in years 2008-2011 2010/2011 2011/2012 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 20.06.2011 20.06.2011 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Attitudes of Generation Y to Fashion Comsumption: The Zara Case 2017/2018 2018/2019 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Fake news, their formation, sharing and impact in the context of the Czech Republic 2017/2018 dissertation XXMS doc. PhDr. Denisa Hejlová, Ph.D. hidden 16.10.2017 16.10.2017 Katedra mediálních studií (23-KMS) FSV
detail Lifestyle and Consumption of Luxury Goods of the Upper-class Population in the Czech Republic from a marketing Point of View 2011/2012 2011/2012 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 31.10.2011 31.10.2011 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Theoretical discourse on metrics of public relations measurement and their acceptance in Czech practice 2018/2019 2019/2020 diploma thesis MSNK doc. PhDr. Denisa Hejlová, Ph.D. hidden 01.07.2019 01.07.2019 Katedra mediálních studií (23-KMS) FSV
detail Analysis of communication of alcohol producers on social media 2020/2021 2021/2022 diploma thesis ND_MS doc. PhDr. Denisa Hejlová, Ph.D. hidden 25.08.2021 25.08.2021 Katedra mediálních studií (23-KMS) FSV
detail Limited collections designed in collaboration with influencers as a part of fashion retailers marketing strategy 2020/2021 2020/2021 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Perception of Balenciaga brand by Generation Z in the Czech Republic 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP doc. PhDr. Denisa Hejlová, Ph.D. hidden 11.10.2022 11.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail TikTok marketing in the Czech Republic 2020/2021 2021/2022 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Strategies of the brands Louis Vuitton and Alfred Dunhill in 2009: A Comparative Study 2008/2009 2010/2011 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 28.12.2010 28.12.2010 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Strategic Communication of Democracy 2022/2023 diploma thesis NP_SK doc. PhDr. Denisa Hejlová, Ph.D. hidden 11.04.2023 11.04.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Media's perspectives on obesity and healthy lifestyle and their influence on the society 2019/2020 dissertation DP_MKS doc. PhDr. Denisa Hejlová, Ph.D. hidden 02.10.2019 02.10.2019 Katedra mediálních studií (23-KMS) FSV
detail Social Identity Construction of Exclusive Women´s Magazines Readers 2010/2011 2012/2013 diploma thesis MSBCK doc. PhDr. Denisa Hejlová, Ph.D. hidden 06.06.2011 06.06.2011 Katedra mediálních studií (23-KMS) FSV
detail Generation Z´s perception of marketing content on social media 2018/2019 2018/2019 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 25.02.2019 25.02.2019 Katedra žurnalistiky (23-KZ) FSV
detail The role of social media in university education 2017/2018 2018/2019 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Research: Generation Zs attitudes towards fast fashion industry 2020/2021 2021/2022 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 22.10.2020 22.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail xx 2017/2018 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Brand Building of Freestyle Brands on the Example of Quiksilver 2009/2010 2010/2011 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 27.12.2010 27.12.2010 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of Marketing Communication of Alcohol Producers on Social Media 2020/2021 diploma thesis NP_SK doc. PhDr. Denisa Hejlová, Ph.D.   23.04.2021 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Strategic Communication and Soft Power of China in the Czech Republic 2020/2021 diploma thesis NP_SK doc. PhDr. Denisa Hejlová, Ph.D.   23.04.2021 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail International conglomerates of luxury goods and their specifics 2012/2013 2014/2015 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 03.07.2013 03.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Behaviorální ekonomie a její užití v marketingové komunikaci 2015/2016 dissertation DP_MKS doc. PhDr. Denisa Hejlová, Ph.D. hidden 06.10.2015 06.10.2015 Institut komunikačních studií a žurnalistiky (23-IKSZ) FSV
detail Digital fashion and its marketing through the eyes of Czech brands 2021/2022 2021/2022 Bachelor's thesis BP_KSMKP doc. PhDr. Denisa Hejlová, Ph.D. hidden 28.03.2022 28.03.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The effect of influencers on generation Y and their impact on its shopping behavior 2020/2021 2021/2022 diploma thesis MSP doc. PhDr. Denisa Hejlová, Ph.D. hidden 16.03.2021 16.03.2021 Katedra mediálních studií (23-KMS) FSV
detail Nation branding as an Instrument of Public Diplomacy 2017/2018 2018/2019 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail European Level Lobbying: Analysis of Chosen Communication Conssultancies 2018/2019 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Filling the knowledge gap: The effects of language and perceived informativeness of “green” and “ethical” online product descriptions on consumers’ purchase intentions 2021/2022 dissertation DK_MCS doc. PhDr. Denisa Hejlová, Ph.D. hidden 01.10.2021 05.10.2021 Katedra mediálních studií (23-KMS) FSV
detail Campaign of the company Veolia Voda „Čerstvá kohoutková? Stačí říct!" 2011/2012 2012/2013 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 25.06.2012 25.06.2012 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail History of Communication of Skoda Plzen 1918-45 2014/2015 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D.   04.02.2015 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of Marketing Communication of Alcohol Producers on Social Media 2020/2021 2021/2022 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 18.09.2021 18.09.2021 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Covert advertising on social media 2022/2023 2022/2023 Bachelor's thesis BP_KSMKP doc. PhDr. Denisa Hejlová, Ph.D. hidden 12.04.2023 12.04.2023 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail PR in Czech republic in 2000-2005 2011/2012 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D.   10.05.2012 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Education of propaganda in Czechoslovakia 1968-89 2014/2015 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D.   04.02.2015 Ne Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Communist regime propaganda against the Catholic church in Czechoslovakia 2020/2021 2020/2021 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 12.10.2020 12.10.2020 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Street art in Fashion Marketing Communications 2013/2014 2014/2015 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 16.06.2014 16.06.2014 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The Dior J'adore campaign in 2000-2010 2009/2010 2009/2010 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 21.05.2009 21.05.2009 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail The current media coverage of the prague public transport company 2011/2012 2013/2014 diploma thesis MSNK doc. PhDr. Denisa Hejlová, Ph.D. hidden 26.06.2012 26.06.2012 Katedra mediálních studií (23-KMS) FSV
detail The stratiec approach of luxury fashion brands to counterfeit goods 2022/2023 2022/2023 diploma thesis NP_SK doc. PhDr. Denisa Hejlová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Shopping behavior in the fashion industry 2022/2023 2022/2023 diploma thesis NP_SK doc. PhDr. Denisa Hejlová, Ph.D. hidden 07.10.2022 07.10.2022 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Usage of ecological content in personal branding of influencers 2018/2019 2019/2020 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 16.07.2019 16.07.2019 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Analysis of Renault brand´s image in the Czech motoring media 2017/2018 2019/2020 diploma thesis MSNK doc. PhDr. Denisa Hejlová, Ph.D. hidden 21.02.2018 21.02.2018 Katedra mediálních studií (23-KMS) FSV
detail Social Media In The Eyes Of Grammar Students 2018/2019 2019/2020 diploma thesis MSNK doc. PhDr. Denisa Hejlová, Ph.D. hidden 22.02.2019 22.02.2019 Katedra mediálních studií (23-KMS) FSV
detail Stereotypes in audiovisual advertising for medicaments and health supplements 2017/2018 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Fashion bloggers from the view of the personal branding and their role of opinion leaders 2012/2013 2014/2015 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 02.07.2013 02.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Social media advertising: Generation Z 2017/2018 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 10.08.2018 10.08.2018 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail UNICEF' s campaign "Adopt a doll and save a child" in 2008 2008/2009 2008/2009 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 22.05.2008 22.05.2008 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Comparison of the state of Public Affairs in the Czech Republic and Great Britain 2012/2013 2014/2015 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 02.07.2013 02.07.2013 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Propagation of Japanese culture in the Czech Republic – a communication analysis of Informational and Cultural Centre of the Japanese Embassy in the Czech Republic and the Czech-Japanese Association in 2009-2010 2009/2010 2010/2011 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 27.12.2010 27.12.2010 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
detail Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus 2009/2010 2010/2011 diploma thesis MSNK doc. PhDr. Denisa Hejlová, Ph.D. hidden 20.10.2010 20.10.2010 Katedra mediálních studií (23-KMS) FSV
detail Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign 2011/2012 2012/2013 Bachelor's thesis MKPR doc. PhDr. Denisa Hejlová, Ph.D. hidden 26.06.2012 26.06.2012 Katedra marketingové komunikace a public relations (23-KMKPR) FSV
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