Využití marketingu v sociálních médiích
| Thesis title in Czech: | Využití marketingu v sociálních médiích |
|---|---|
| Thesis title in English: | The marketing usage in the social media |
| Key words: | online marketing, social media marketing, nová média, sociální média, Facebook, Twitter, YouTube |
| English key words: | online marketing, social media marketing, new media, social media, Facebook, Twitter, YouTube |
| Academic year of topic announcement: | 2008/2009 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Institute of Information Studies and Librarianship - New Media Studies (21-UISKNM) |
| Supervisor: | Mgr. Josef Šlerka, Ph.D. |
| Author: | hidden - assigned and confirmed by the Study Dept. |
| Date of registration: | 18.11.2010 |
| Date of assignment: | 18.11.2010 |
| Administrator's approval: | not processed yet |
| Date and time of defence: | 06.06.2011 00:00 |
| Date of electronic submission: | 05.05.2011 |
| Date of proceeded defence: | 06.06.2011 |
| Submitted/finalized: | committed by student and finalized |
| Opponents: | Mgr. Adam Zbiejczuk |
| Guidelines |
| Úvod
Definice základních pojmů - Marketing - Nová média - Sociální média Marketing v nových médiích - Online marketing - Social media marketing Popis vybraných sociálních médií - YouTube - Flickr Kvalitativní výzkum Závěr |
| References |
| HENDL, Jan. Kvalitativní výzkum : Základní teorie, metody a aplikace. Praha : Portál, 2008. s. 408. ISBN 978-80-7367-458-4.
KOTLER, Philip ; ARMSTRONG, Gary. Marketing. 6 th edition. Praha : Grada Publishing a.s., 2004. 856 s. ISBN 80-247-0513-3. MANOVICH, Lev. The Language of New Media, Cambridge Mass: MIT Press, 2002. 354 s. Mashable : The social media guide [online]. 2006-2009 [cit. 2009-04-04]. Dostupný z WWW: <http://mashable.com/>. MAYFIELD, Antony. What is Social Media? [online]. ICrossing, 2008 [cit. 2011-03-11]. Dostupné z WWW: <http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf>.CROSBIE, Vin. What is New Media?. Corante [online]. 2006 [cit. 2009-01-02]. Dostupný z WWW: http://rebuildingmedia.corante.com/archives/2006/04/27/what_is_new_media.php>. O'REILLY, Tim. What is Web2.0. [online]. 30.9.2005, [cit. 2011-04-04]. Dostupný z WWW: <http://oreilly.com/web2/archive/what-is-web-20.html>. |