Gender a média v éře postmodernity: Odkrývání genderových stereotypů v současném českém reklamním diskurzu
| Thesis title in Czech: | Gender a média v éře postmodernity: Odkrývání genderových stereotypů v současném českém reklamním diskurzu |
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| Thesis title in English: | Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse |
| Key words: | gender, genderové stereotypy, feminismus, maskulinita, femininita, diskurz, postmodernita, reklama, konzumní společnost, sémiotická analýza, stereotypizace, sociální kontrukce reality, mýtus, ideologie, distorze, simulace, simulakrum, hyperrealita |
| English key words: | gender, gender stereotypes, feminism, maculinity, femininity, discourse, post-modernity, advertising, consumer society, semiotic analysis, stereotypization, social construction of reality, myth, ideology, distortion, simulation, simulacrum, hyperreality |
| Academic year of topic announcement: | 2009/2010 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Department of Media Studies (23-KMS) |
| Supervisor: | PhDr. Otakar Šoltys, CSc. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 22.10.2010 |
| Date of assignment: | 22.10.2010 |
| Date and time of defence: | 01.02.2011 00:00 |
| Date of electronic submission: | 15.01.2011 |
| Date of proceeded defence: | 01.02.2011 |
| Opponents: | PhDr. Vlastimil Nečas, Ph.D. |