Komparativní studie marketingové komunikace Mercedes-Benz a BMW na českém trhu v letech 2006-2009
| Thesis title in Czech: | Komparativní studie marketingové komunikace Mercedes-Benz a BMW na českém trhu v letech 2006-2009 |
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| Thesis title in English: | Comparative study of marketing communication of Mercedes-Benz and BMW on the Czech market in 2006-2009 |
| Academic year of topic announcement: | 2009/2010 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Ing. Ladislav Kopecký |
| Author: | hidden - assigned and confirmed by the Study Dept. |
| Date of registration: | 21.05.2009 |
| Date of assignment: | 21.05.2009 |
| Date and time of defence: | 14.06.2010 00:00 |
| Venue of defence: | IKSŽ Smetanovo nábř. |
| Date of electronic submission: | 16.02.2011 |
| Date of proceeded defence: | 14.06.2010 |
| Opponents: | Mgr. Daniel Köppl |