Strategie tradiční značky na příkladu Becherovky v letech 2006-2008
| Thesis title in Czech: | Strategie tradiční značky na příkladu Becherovky v letech 2006-2008 |
|---|---|
| Thesis title in English: | Strategy of Traditional Brand Shown in an Example of Becherovka in Years 2006-2008 |
| Academic year of topic announcement: | 2007/2008 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Ing. Ladislav Báča |
| Author: | hidden - assigned and confirmed by the Study Dept. |
| Date of registration: | 22.05.2008 |
| Date of assignment: | 22.05.2008 |
| Date and time of defence: | 15.06.2009 00:00 |
| Date of electronic submission: | 15.06.2009 |
| Date of proceeded defence: | 15.06.2009 |
| Opponents: | OPONENT NÁHRADNÍ |