Reklama a formování hygienických návyků
| Thesis title in Czech: | Reklama a formování hygienických návyků |
|---|---|
| Thesis title in English: | Advertisment and the Shaping of Hygiene Habits |
| Key words: | normálnost, spotřeba, každodennost, zdraví, hygiena |
| English key words: | normality, consupmtion, everyday context, health, hygiene |
| Academic year of topic announcement: | 2008/2009 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Programme SHV - Social Sciences Module (24-SM) |
| Supervisor: | doc. Ing. Karel Müller, CSc. |
| Author: | hidden - assigned by the advisor, waiting for guarantor's approval |
| Date of registration: | 12.03.2009 |
| Date of assignment: | 31.01.2011 |
| Date of electronic submission: | 23.03.2010 |
| Date of proceeded defence: | 23.03.2010 |
| Course: | Bachelor's Thesis (YAK47005) |
| Opponents: | Mgr. et Mgr. Ondřej Špaček, Ph.D. |
| Guidelines |
| Srudium odborné relevantní literatury; obsahová analýza vybraných reklamních textů. |
| References |
| Anthony Giddens; Sociologie
Zygmunt Bauman, Tim May; Myslet sociologicky Pierre Bourdieu; O televizi John B. Thompson; Média a modernita Vladimír Bencko; Hygiena a epidemologie |
| Preliminary scope of work |
| Příprava textů k obou segmentům práce. |
| Preliminary scope of work in English |
| Study of relevant professional texts, preparation of empirical inquiry. |