Marketingová komunikace a využití influencer marketingu u hydratačních nápojů PRIME
| Thesis title in Czech: | Marketingová komunikace a využití influencer marketingu u hydratačních nápojů PRIME |
|---|---|
| Thesis title in English: | Marketing communications and the use of influencer marketing of PRIME, hydration drinks |
| Key words: | Influencer, PRIME, marketingová komunikace, nápoj, sport, sponzoring, sportovec, spolupráce, sociální sítě, influencer marketing |
| English key words: | Influencer, PRIME, marketing communication, drink, sport, sponsoring, athlete, collaboration, social media, influencer marketing |
| Academic year of topic announcement: | 2023/2024 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | PhDr. Tereza Klabíková Rábová, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 19.10.2023 |
| Date of assignment: | 19.10.2023 |
| Date of electronic submission: | 30.04.2024 |
| Opponents: | Mgr. Anna Shavit, Ph.D. |