Efekt sportovců v marketingové komunikaci firem na spotřebitele generace Z
| Thesis title in Czech: | Efekt sportovců v marketingové komunikaci firem na spotřebitele generace Z |
|---|---|
| Thesis title in English: | The effect of athletes in the marketing communication of companies on consumers of the Z generation |
| Key words: | marketing, generace Z, sportovní celebrity, nákupní chování, celebrity endorsement |
| English key words: | marketing, generation Z, sports celebrities, buying behaviour, celebrity endorsement |
| Academic year of topic announcement: | 2021/2022 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Sport Management (51-300100) |
| Supervisor: | PhDr. Josef Voráček, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 24.02.2022 |
| Date of assignment: | 02.08.2022 |
| Date and time of defence: | 19.06.2023 09:00 |
| Venue of defence: | FTVS UK, José Martího 269/31, Praha 6, U20, H246, Zasedací místnost katedry managementu |
| Date of electronic submission: | 31.05.2023 |
| Date of submission of printed version: | 31.05.2023 |
| Date of proceeded defence: | 19.06.2023 |
| Opponents: | PhDr. Mgr. Ing. Daniel Opelík, Ph.D. |