Analýza televizních reklam na potraviny a nápoje cílících na děti
| Thesis title in Czech: | Analýza televizních reklam na potraviny a nápoje cílících na děti |
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| Thesis title in English: | Analysis of food and beverage TV advertisements targeting children |
| Key words: | Dětský marketing, food marketing, televizní reklamy, reklamy na potraviny a nápoje, obezita u dětí, vnímání reklamy dětmi, dítě jako spotřebitel, regulace reklamy |
| English key words: | Children marketing, food marketing, TV commercials, food and beverage advertisements, childhood obesity, children's perception of advertising, children as consumer, advertising regulation |
| Academic year of topic announcement: | 2020/2021 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Mgr. Ing. Jana Rosenfeldová, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 20.09.2021 |
| Date of assignment: | 20.09.2021 |
| Date and time of defence: | 16.06.2022 09:00 |
| Venue of defence: | Hollar - Smetanovo nábřeží 6,Praha 1, H011, Hollar - místn. č. 011 |
| Date of electronic submission: | 02.05.2022 |
| Date of proceeded defence: | 16.06.2022 |
| Opponents: | Mgr. Ing. Marek Vranka |
| URKUND check: | |