Identifikace marketingových možností beachvolejbalu

• Thesis title in Czech: Identifikace marketingových možností beachvolejbalu
• Thesis title in English: Identification of beach volleyball marketing opportunities
• Key words: beachvolejbal, marketing, pravidla, řády, sociální sítě, systematika soutěží
• English key words: beach volleyball, law, marketing, rules, social networking, systematics of competitions
• Academic year of topic announcement: 2018/2019
• Thesis type: Bachelor's thesis
• Thesis language: čeština
• Department: Management (51-400110)
• Supervisor: PhDr. Josef Voráček, Ph.D.
• Author: hidden - assigned by the advisor
• Date of registration: 08.04.2019
• Date of assignment: 08.04.2019
• Date and time of defence: 21.01.2021 09:00
• Venue of defence: FTVS UK, José Martího 269/31, Praha 6, U20, H246, Zasedací místnost katedry managementu
• Date of electronic submission: 09.12.2020
• Date of submission of printed version: 09.12.2020
• Date of proceeded defence: 21.01.2021
• Opponents: doc. PhDr. Jan Šíma, Ph.D.

Preliminary scope of work

Práce identifikuje možnosti beachvolejbalu v oblasti marketingu, které by mohly pomoci plážovému volejbalu získat nové zdroje, ať už se bude jednat o partnery, diváky či nové hráče. Z této identifikace vychází návrh konceptu na zlepšení marketingové situace.

Preliminary scope of work in English

The goal of thesis is to find marketing opportunities that can be helpful for beach volleyball in ways of finding new sponsorship opportunities, new audience and spectators as well as new more active players. Next part is based on this research and gives a suggestion for improvement of marketing in beach volleyball.