Výzkum image vybraných českých biatlonistů a biatlonistek
Thesis title in Czech: | Výzkum image vybraných českých biatlonistů a biatlonistek |
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Thesis title in English: | Research of image of selected Czech biathletes |
Key words: | značka, image značky sportovce, biatlon, marketingový výzkum, analýza, mistrovství světa |
English key words: | brand, athlete's brand image, biathlon, marketing research, analysis, world championship |
Academic year of topic announcement: | 2017/2018 |
Type of assignment: | Bachelor's thesis |
Thesis language: | čeština |
Department: | Management (51-400110) |
Supervisor: | PhDr. Josef Voráček, Ph.D. |
Author: | hidden![]() |
Date of registration: | 08.03.2018 |
Date of assignment: | 08.03.2018 |
Date and time of defence: | 29.04.2019 09:00 |
Venue of defence: | FTVS UK, José Martího 269/31, Praha 6, U20, H276, Zasedací místnost katedry managementu |
Date of electronic submission: | 04.04.2019 |
Date of submission of printed version: | 04.04.2019 |
Date of proceeded defence: | 29.04.2019 |
Reviewers: | PhDr. Tomáš Ruda, Ph.D. |